tag:blogger.com,1999:blog-42166506320430510452024-03-04T22:32:40.668-06:00HeritageHeritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.comBlogger72125tag:blogger.com,1999:blog-4216650632043051045.post-72656139664892218872012-11-06T09:14:00.002-06:002012-11-06T09:18:17.463-06:00Hey, there’s a coffee cup in the mail box.<br />
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<span style="color: #444444;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">We do a lot of printing at </span><a href="http://www.heritageintegrated.com/desktop.aspx" target="_blank"><span style="color: #073763; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>Heritage</strong></span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">, but you already knew that. We print all sorts of things that are plain-Jane, ordinary, different, fun, unique, wild, complicated, and amazing. The pieces we printed for </span><a href="http://www.cubiccreative.com/" target="_blank"><span style="color: #073763; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>Cubic</strong></span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">, a Tulsa-based creative agency, and their customer </span><a href="http://www.cubiccreative.com/portfolio/78/Work/58/advertising/178/cox/sales-rep-intro-campaign#" target="_blank"><span style="color: #073763; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>Cox Business</strong></span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> were unique, complicated, and amazing all rolled into one!</span></span></div>
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<span style="color: #444444;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The goal of the project was to get new customers for </span><a href="http://www.cubiccreative.com/portfolio/78/Work/58/advertising/178/cox/sales-rep-intro-campaign#" target="_blank"><span style="color: #073763; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>Cox Business</strong></span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">.</span></span></div>
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<span style="color: #444444;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This is the approach Heritage & </span><a href="http://www.cubiccreative.com/portfolio/78/Work/58/advertising/178/cox/sales-rep-intro-campaign#" target="_blank"><span style="color: #073763; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>Cubic</strong></span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> came up with:</span></span></div>
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<span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">#1. Send an introduction. Did you know that you can actually mail a handshake? Well, you can. A printed piece was created with a matching envelope – the card represented the Cox Business Sales person actually introducing themselves to the potential customer-to-be. The 3D mailer was an actual hand that came right out of the card when it was opened. (<em>Remember…unique, complicated, amazing!)</em> Talk about attention getting.</span></div>
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<span style="color: #444444;"><br /></span><span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">#2. If the “hi, how are ya” handshake didn’t get their attention, there was more to come. Two weeks after the handshake mailer went out, the second round was sent. For those folks that didn’t respond to the handshake, they received a coffee cup. <em>Did you read that?</em> They received a coffee cup. Not a plastic or glass coffee cup all wrapped up in a box – but an actual paper coffee cup that was shrink-wrapped and mailed. It took our account manager and the team several “tries” to make sure they got it right. </span></div>
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<span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">They had to make sure the coffee cup would mail correctly, and not crush when mailed. They tried spraying spray foam inside the cup, they tried filling it with paper, and bubble wrap – and after each sample they would mail it to themselves to test it. How did it look after mailing?? Did it stay looking like a cup, or did it look like a truck drove over it??</span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">They finally found the perfect thing to hold the cup solid so it wouldn’t crush in the mail – it worked! Yay! (<em>Oh, you wanted me to tell you what they used? Yeah, I </em><strong>can’t </strong><em>do that. It’s a secret recipe now.) </em></span><br />
<span style="color: #444444;"><br /></span><span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Inside the cup was a packet of coffee and another call to action – a request to meet with the Cox Business sales rep. If they would schedule a meeting with the sales rep, they would also receive a $25 Starbucks gift card. This entire project was printed digitally, and used variable data imaging (<em>meaning each piece was personalized to the recipient with great detail</em>.) </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2zUPWexEgev2hoNl7_3MyIPVw8jRI1adjx4udN4OsAZRVcR8cdHfXiStQ7SvFeDmmaoSDI5zACJk7JgjrNdJY62AjkS16zAPg6HQ16jHrfpTD7vor4Fx8hv22Q3xD4dPu9CM7-dIFLnw/s1600/cox+2.JPG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><img border="0" height="320" rea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2zUPWexEgev2hoNl7_3MyIPVw8jRI1adjx4udN4OsAZRVcR8cdHfXiStQ7SvFeDmmaoSDI5zACJk7JgjrNdJY62AjkS16zAPg6HQ16jHrfpTD7vor4Fx8hv22Q3xD4dPu9CM7-dIFLnw/s320/cox+2.JPG" width="320" /></span></a><span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">When you’re coming up with ideas to “get noticed” do things that <strong>GET NOTICED!</strong> </span><br />
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<span style="color: #444444; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">We can shrink-wrap and mail all sorts of things – and we’d love to brainstorm with you about different things you and your company could mail to <strong><u>get noticed</u></strong>!</span></div>
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<span style="color: #444444;"><br /><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><span style="color: #444444;"><br /></span>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-43010755980983015992012-10-24T14:07:00.000-05:002012-10-25T08:12:34.121-05:00Mix Masters<br />
<span style="color: #444444; font-family: Georgia, "Times New Roman", serif;">Recently we helped our friends over at Dr Pepper design a totally cool t-shirt for their client SONIC. These aren’t just your run-of-the-mill t-shirts. These are color changing shirts, that actually change color when they’re in the sun! Pretty cool, right? We thought so. The lemon & the lime on the front of the shirt look just like the rest of the shirt, until they are exposed to sunlight and they turn green and yellow. <em>Awesomeness.</em></span><br />
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<span style="color: #444444; font-family: Georgia, "Times New Roman", serif;">The designers that worked on this project did an amazing job on the creativity…I mean come’on, a boom box with lemon and lime speakers and the slogan “Mix Master” – it’s genius. Get it? It’s for SONIC…where you can order a cherry-orange-blueberry-coconut-diet-Dr Pepper-with-a-splash-of-lime. Definitely Mix Masters. (<em>Makes me curious what the oddest combinations they’ve ever been asked are!??! Hmmmm.)</em></span><br />
<span style="color: #444444;"><br /><span style="font-family: Georgia, "Times New Roman", serif;"></span></span><span style="color: #444444; font-family: Georgia, "Times New Roman", serif;">So the next time you need a t-shirt designed and the group says “<em>we want something different</em>” talk to Heritage about a color changing t-shirt! And...the next time you need an ice cold Dr Pepper run over to the nearest SONIC and create your own specialty!</span><br />
<span style="color: #444444;"><br /><span style="font-family: Georgia, "Times New Roman", serif;"></span></span>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-90411131468622738202012-10-17T09:33:00.001-05:002012-10-17T09:33:11.894-05:00VOTE for a Cure!<br />
<span style="color: #444444;">A while ago we blogged about the Breast Cancer Awareness shirts we did for INTEGRIS. Well those shirts have literally gone viral!!! (<em>Not sure that’s the best analogy when talking about a hospital and I’m also not sure it’s 100% true!)</em> <strong>WHAT IS TRUE</strong> is that <a href="http://integrisok.com/" target="_blank"><strong><span style="color: #3d85c6;">INTEGRIS</span></strong></a> entered a video into the <a href="http://pinkglovedance.com/home/" target="_blank"><span style="color: magenta;"><strong>2012 Pink Glove Dance contest</strong></span></a> sponsored by Medline, and they need our VOTES!</span><br />
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<span style="color: #444444;">This all started in 2011 when a 30 year veteran INTEGRIS employee, Monica Rostykus, approached her employer about entering the Pink Glove Contest. She was diagnosed with stage 2 breast cancer on April 7, 2008 and was re-diagnosed four more times. Throughout her journey, she went through 14 surgeries and countless rounds of chemotherapy and radiation treatments. Despite her challenges, Monica made it her mission to raise breast cancer awareness. Through bake sales and other efforts, Monica became the #1 fundraiser at INTEGRIS, and the #2 individual fundraiser for all of Oklahoma City for Susan G. Komen. She also took part in the INTEGRIS YOU-&-I campaign, promoting her passion to fight cancer.</span></div>
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<span style="color: #444444;">Monica approached the marketing department in 2011 to put together a<a href="http://pinkglovedance.com/home/" target="_blank"> <span style="color: magenta;">Pink Glove</span></a> video, but due to time constraints, INTEGRIS was unable to meet the deadline. The marketing department promised to put it on the calendar for 2012. Many hours were put into creating the video by numerous people from videographers to dance coordinators. Monica was at the heart of it all, appearing in the video in the OR at Baptist.</span><br />
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<span style="color: #444444;">In August, just a few days after filming her part in the video, Monica began experiencing increased pain and shortness of breath. By September, Hospice had been called in to help manage her pain. When the pain could not be controlled at home, she was moved to the INTEGRIS Hospice House where she was constantly surrounded by both her personal family as well as her INTEGRIS family. During her stay, she watched the Pink Glove video and even did the dance motions while lying in her bed. On Sept. 27, Monica’s battle finally came to an end. Monica’s unyielding faith and indomitable spirit were an inspiration to everyone who knew her. </span><br />
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<span style="color: #444444;"><a href="http://integrisok.com/" target="_blank"><strong><span style="color: #3d85c6;">INTEGRIS</span></strong></a> kept their promise to Monica, and have dedicated this year’s video to her!!</span></div>
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<span style="color: #444444;"><br /></span><span style="color: #444444;">Here’s what you can do to help….</span></div>
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<strong><span style="color: #444444;">#1 VOTE </span></strong><br />
<span style="color: #444444;">Vote for their video! Voting has started and runs through Friday,November 2nd. To vote, visit <a href="http://pinkglovedance.com/"><span style="color: magenta;">pinkglovedance.com</span></a> or go to <a href="http://integrisok.com/"><span style="color: #0b5394;">integrisok.com</span></a> and click on the Pink Glove Dance banner and search for the INTEGRIS video. Voting will be conducted using a contest application integrated with Facebook. Users must have a Facebook account and be logged into that account in order to vote. </span><br />
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<span style="color: #444444;">The top three videos receiving the most votes will have $10,000, $5,000 and $2,000 donated to a charity of their choice. INTEGRIS has selected Susan G. Komen for the Cure, Central and Western Oklahoma Affiliate as the recipient if they are in the top three. (<em>Last year’s winner had 65,000 votes! So start voting people!!</em>) </span><br />
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<strong><span style="color: #444444;">#2. WATCH THE VIDEO </span></strong><br />
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<span style="color: #444444;">When you vote, watch the INTEGRIS video! It’s very well done, they did an awesome job. You’ll be glad you did. See how many times you can find the shirt we helped them with! : )</span></div>
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<strong><span style="color: #444444;">#3 STAY AWARE! </span></strong><br />
<span style="color: #444444;">• Each year, approximately 200,000 women and 1,700 men are diagnosed with breast cancer</span><br />
<span style="color: #444444;">• More than 40,000 women and 450 men die from the disease annually</span><br />
<span style="color: #444444;">• After skin cancer, breast cancer is the most common type of cancer among women in the U.S.</span><br />
<span style="color: #444444;">• Approximately 1 in 8 women will have invasive breast cancer some time during her life</span><br />
<span style="color: #444444;">• The likelihood of dying from breast cancer is about 1 in 35</span><br />
<span style="color: #444444;">• Nearly 90% of women diagnosed with breast cancer will survive the disease at least 5 years</span><br />
<span style="color: #444444;">• There are about 2.5 million breast cancer survivors</span><br />
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<span style="color: #444444;">• Starting at age 40, women should undergo annual mammogram screenings</span></div>
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<span style="color: #444444;">• To schedule a mammogram at an INTEGRIS facility, call 855-MY-MAMMO (855-696-2666).</span></div>
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<span style="color: #444444;">Thank you for supporting this amazing company for an amazing cause!<strong><em> <span style="font-size: large;">GO VOTE!!!</span></em></strong></span></div>
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Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-41537639106949431172012-10-10T10:52:00.005-05:002012-10-10T10:52:54.259-05:00Unique Gifts...Unique Websites<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;">
<span style="color: black;"><span style="color: black; font-family: 'Arial','sans-serif';">At <a href="http://www.heritageintegrated.com/online.aspx" target="_blank"><strong><span style="color: #45818e;">Heritage</span></strong></a><span style="color: #45818e;"> </span>we get the privilege to work with some amazing companies & organizations. Over the past year we’ve maintained the Majirani Market website for <a href="http://www.wn.org/site/c.buITJ7NRKsLaG/b.6248395/k.BEF1/Home.htm" target="_blank"><strong><span style="color: #45818e;">World Neighbors</span></strong></a>. (<i>Yes, you probably have heard a lot </i></span><i><span style="color: black; font-family: 'Arial','sans-serif'; mso-themecolor: text1;">about World Neighbors</span></i><i><span style="color: black; font-family: 'Arial','sans-serif';"> over the past few weeks on the news due to their yearly fundraising gala “A Journey Around the World” and WorldFest.)</span></i><span style="color: black; font-family: 'Arial','sans-serif';"> </span></span></div>
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<span style="color: black;"><span style="color: black; font-family: 'Arial','sans-serif';">The <span class="maintext1">Majirani Market, is a fair trade store featuring unique gifts, home décor and international food and coffee. Majirani means “neighbor” in Swahili. (<i>Love the creativity of their website name!)</i></span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO6DdUGMeNFQoAJyyN3J1jIII9vDojsPvhtTyMmr9AkSZcvpyH4Rm7X8C4KIn-R7bvtzgIX6AJpZR_WtIpiZQm5KycZx8kU_G-FIak5m7KmLDZwzKtwc3RWPxEgi8W7TiQ0ClWO0uZSkM/s1600/newHeader.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="70" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO6DdUGMeNFQoAJyyN3J1jIII9vDojsPvhtTyMmr9AkSZcvpyH4Rm7X8C4KIn-R7bvtzgIX6AJpZR_WtIpiZQm5KycZx8kU_G-FIak5m7KmLDZwzKtwc3RWPxEgi8W7TiQ0ClWO0uZSkM/s320/newHeader.gif" width="320" /></span></a><span style="font-family: Arial;"><span class="maintext1"><span style="color: black;"><span style="color: black;">I know you’ll want to click on the </span><a href="https://www.majiranimarket.com/default.aspx" target="_blank"><span style="color: #45818e;"><strong>Majirani Market</strong></span></a><span style="color: black;"> website to see all the amazing items – so go ahead, you can. The items sold on </span><a href="https://www.majiranimarket.com/default.aspx" target="_blank"><strong><span style="color: #45818e;">the site</span></strong></a><span style="color: black;"> are one of a kind, but what makes the items awesome is knowing where the items come from, and knowing your purchase is supporting something greater. </span></span></span><span style="color: black; font-family: 'Arial','sans-serif';"><span style="color: black;">World Neighbors focuses on training and educating communities to find lasting solutions to the challenges they face – hunger, poverty and disease – rather than giving them food, money or constructing buildings. World Neighbors invests in local leadership and organizations that continue and expand program activities after they end their support. The average time World Neighbors stays in a community is eight to 10 years. The goal is to achieve long-lasting improvements in people’s lives and the community, not quick fixes that depend on outside assistance. </span></span></span><u5:p></u5:p><o:p></o:p></div>
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<span style="color: black;"><span style="color: black; font-family: 'Arial','sans-serif';">Currently, around 500,000 people benefit from World Neighbors program </span><span style="color: black; font-family: 'Arial','sans-serif'; mso-themecolor: text1;">work in 11</span><span style="color: black; font-family: 'Arial','sans-serif';"> countries in Asia, Africa, Latin America and the Caribbean. </span></span></div>
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<span style="color: black;"><span style="color: black; font-family: 'Arial','sans-serif';">Each website we create at Heritage is unique and offers different functions and capabilities that fit the customers' needs! Speaking of unique....next time you’re looking for a unique gift idea check out the <a href="https://www.majiranimarket.com/default.aspx" target="_blank"><strong><span style="color: #45818e;">Majirani Market</span></strong></a> and see what they have to offer. </span></span></div>
Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-17429601730607794222012-07-31T13:50:00.000-05:002012-07-31T13:50:46.391-05:00Love is in the Air<div class="MsoNormal" style="margin: 0in 0in 0pt;">
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<span style="font-family: Calibri;">As part of our partnership with Integris, we have the amazing opportunity to work on special projects for them throughout the year. For the third year in a row we’ve had the pleasure of working with the employees at <b><a href="http://integrisok.com/bmcbreast" target="_blank"><span style="color: purple;"><i>Integris C</i>omprehensive Breast Care Center</span></a></b> to help design, promote and sell shirts for breast cancer awareness. A donation from each shirt sold is made to the Susan G. Komen Foundation. </span></div>
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<span style="font-family: Calibri;">Each year the program has gained popularity, and this year was <b>tremendous!</b> The shirts were pre-sold to Integris employees via the iWear website that Heritage manages on behalf of the hospital. Sales increased by over 40% this year and nearly 2,500 shirts were sold which proves they sure do <b><span style="color: #ff33cc;">LOVE</span></b> these shirts (and <b><span style="color: #ff33cc;">LOVE</span> </b>helping a good cause!)!</span></div>
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<span style="font-family: Calibri;">Heritage worked alongside the Breast Care Center staff and set up an employee distribution area at their two larger locations. Several hundred additional shirts were sold during the two distributions. We would have taken pictures of the crowds of people lining up to buy the extra shirts but we were too busy! Additional shirts will be sold at the Integris Breast Care Centers and will be available to the public. To say the shirts were a hit, would be an understatement! They love, love, love these shirts - and we love, love, love Integris!</span></div>
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<br /></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-40247167619211765732012-06-12T14:06:00.000-05:002012-06-12T14:36:37.536-05:00Thunder Up!<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
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Can you tell we were a bit excited for the "big games" starting tonight?? </div>
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Oklahoma is a rally state, we rally around our fellow Oklahomans in good times, and in bad times and that's why the Thunder is such a great team for OKLAHOMA! They support each other, they always talk of teamwork, and they rally and fight for the win! What an awesome time for them and our city. </div>
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Greg and Julie added orange to their wardrobes this morning! Julie has a great idea with the orange glasses....why didn't Westbrook pick orange ones too?<br />
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Greg turned a Pantone swatch into a "Thunder badge of honor" or something like that. It works!! Now his beard...that's another story. I do fear it, and I fear the thought of him ever wearing it again. ; ) Just kidding, Greg - way to show your team spirit!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTSZYPZsA4bqIFpMvg1hTCeK4XIIpLa0GCjCrrxzgLyhoVYl6wQ0jVzSBepmRt8wRSAGS2n-rWSwL2VIujFzkiMLcVlNjLc5lPQXcFwheHcpDBMemcuYP4d3sSNu8AQebdxDbJ8pbMkyg/s1600/thunder+pic+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" fba="true" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTSZYPZsA4bqIFpMvg1hTCeK4XIIpLa0GCjCrrxzgLyhoVYl6wQ0jVzSBepmRt8wRSAGS2n-rWSwL2VIujFzkiMLcVlNjLc5lPQXcFwheHcpDBMemcuYP4d3sSNu8AQebdxDbJ8pbMkyg/s400/thunder+pic+2.JPG" width="400" /></a><br />
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Heritage - proud fans of Oklahoma and the Thunder! <strong><span style="color: blue; font-size: x-large;">GO THUNDER!</span></strong><br />
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</div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-52548087903830419292012-04-19T10:40:00.011-05:002012-04-19T11:14:39.658-05:002012 Heritage Golf Tournament<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs7qVXhuagwd5kIaWUdM8XwhSW8J3Dv2yw4fnAKNZ4WsfQJCFtOpGz_u8uujtBflihfumfmVmjyRJLScaszbfAD96rrsWtKlI0pkkZ8UIH7tRQzvY7VFdVvKn5e3jIccDPhtuPbNlBqqE/s1600/HERITAGE+GOLF+4C+032712.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 256px; FLOAT: left; HEIGHT: 320px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5733140053468411346" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs7qVXhuagwd5kIaWUdM8XwhSW8J3Dv2yw4fnAKNZ4WsfQJCFtOpGz_u8uujtBflihfumfmVmjyRJLScaszbfAD96rrsWtKlI0pkkZ8UIH7tRQzvY7VFdVvKn5e3jIccDPhtuPbNlBqqE/s320/HERITAGE+GOLF+4C+032712.jpg" /></a><br />Aaron Sparks has been a loyal Heritage employee for 8 years, his positive attitude and smile light up a room. Aaron brings that joy to work even through hard times – his wife, of 18 years, Terry was diagnosed with Lupus in 2003 and her condition has continued to worsen over the years. Terry has other diseases including Pulmonary Arterial Hypertension, Congestive Heart Failure, as well as Fibromyalgia and Neuropathy. Their medical expenses continue to rise, as many of her medications aren’t covered under insurance, and some treatments are considered experimental so the medications can run up to $3000 per month.<br /><br /><br /><br /><br /><br />At Heritage, Aaron & Terry are part of our “Heritage family” and we knew this year, our golf tournament needed to benefit them. Proceeds from our 2012 tournament will help cover monthly medications and other medical expenses for the Sparks family.<br /><br />Here are the tournament details:<br /><br /><span style="color:#ff6600;">Friday, May 18th – Crimson Creek Golf Course, El Reno<br /></span>Shotgun Start 11:00 AM<br /><br /><span style="color:#336666;">$60 Per Player </span><em><span style="font-size:85%;">Includes BBQ Cook-Out Awards Dinner Following Tournament<br />Mulligan’s can be purchased for $5 each, limit 4 per player.<br /></span></em><br /><br /><span style="color:#336666;">$100 "PAR" – Hole Sponsor </span><em><span style="font-size:85%;">Includes: Company Name & Logo Prominently Displayed on Signage at a Hole<br /></span></em><br /><br /><br /><span style="color:#336666;">$500 "BIRDIE" - Company Sponsor </span><em><span style="font-size:85%;">Includes: One Foursome, Awards BBQ Dinner Cook-Out following</span> </em><br /><br />If you'd like to play, donate, or get more information please call KJ at 422.2655!Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-60900555115849948712012-04-12T13:53:00.012-05:002012-04-12T14:21:39.546-05:00We Roll On...Mid 2011, we decided that we should look at a new brand message for Heritage. People knew us as Heritage Press and even though that was what our “heritage” was built on our solutions & capabilities had outgrown the name. Plus, us saying “we’re more than just a printer” was getting old. So we began the process, which started with finding someone to hold our hand – and help lead the way.<br /><br />We picked <a href="http://www.braidcreative.com/"><span style="color:#336666;">these girls</span></a>, and they are amazing. Really amazing.<br /><br />They interviewed management. They interviewed employees. They interviewed the sales team. They interviewed management again. It was a lot of details and digging – but they helped make it fun all along the way!<br /><br />So fast-forward to February 29, 2012 – Roll out day! Even though we wanted our message to be clear to our clients and clients-to-be, we needed our message to be clear inside the walls of Heritage! We believed it – we needed our employees to believe it!<br /><br /><br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 229px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5730593550864559986" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjsb4FpONGc5AFmyVvtYaTZh4Xv3AAQ-7etP08IYxIZDdKm71o5j_jAYkU9gsF2H2MuWVte_k8YrQ56vxaF3Yp-Bf6ERHEkUwcrXCq8JFmSkwxIGKObIoxb_YZNC9BsmRhkQqqvaeMBjQ/s320/dave.jpg" /><br />Our launch included a breakfast for our employees where management talked about our 38 year history and the reasons why (as a company) we decided to move ahead in this very well defined direction. Then the gals at Braid Creative talked about the vision behind our new message.<br /><br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 229px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5730594113657902066" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0AsCh90kwrRcMZTcXvLCNKD5-ucTYMgNGX_eG-rLd9j1K-AmJptvsdGyqj0HoEVopQEGbWzc88cT-h9hGbeVl2JUHuS99-Jez_eNKNJcHts1sI4X3XREHrAi4s0ocp1FMtCpM1hByARE/s320/truck.jpg" /><br />It was a great day. It sparked interest, excitement, and <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX1MFRTK40n4Sd3uMF8f6OfOAeqxdweoKUu63F56yisba2vijdL1dv4oFFL14hqKb-uzh2y5MKESztPPDOFkWR2WQ0_6zD25hyphenhyphenkLQKFm6Q2xmg6LWLMpEEVQHichDNP92ofp5rwBOJ-fY/s1600/HeritageLogoTag_SpotColor+%25285%2529.jpg"></a>we were ready as a team to go out and conquer the world as an Integrated Resource! (That might be a little strong, but we were excited.)<br /><br /><br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 144px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5730591104906350098" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY7ZnHv8lLRMmWBLdAO_GJccIrbaJRFCU5dpTBTiguX6_YYcqTbZTOh2wWPsQ-4F-FJ_Mcc4f2wWKIL-E4lGhfINVjkszgCd5j-VJNsZ6BTKx1frnpgMo_0gYlVJ4sCIEk6zw86RcDAXk/s320/HeritageLogoTag_SpotColor+%25285%2529.jpg" /><br />So here we are – Heritage, The Integrated Resource. We are the integrated resource for companies who are looking to promote strategically, print resourcefully and distribute smoothly.<br /><br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 229px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5730593884792785890" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCBe5CXl_HxcXb7pTyNiJFEzwHDUrDRzPPsZURthali-PLLta0yCoULlllQqtRNPT8rkPcnchOEKeOHEAgl3Lb5_4GUV1H8P1jyjd803crOU3_-EEsqkAzJEu4ACj5UUro7MDpvQzlzNU/s320/logo+shirt.jpg" /><br /><br />So now go to our website, <a href="http://www.heritageintegrated.com/desktop.aspx"><span style="color:#336666;">right here</span></a> – and watch our video! Then <a href="http://www.heritageintegrated.com/survey.aspx"><span style="color:#336666;">enter our contest</span> </a>to win a Kindle Fire. (See it <strong>WAS</strong> worth your time reading this!)<br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 234px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5730592269888232370" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv5mqO75fyCaEh7aaabo-q72X822DCrBrU13qulJGey6RSOJbnpaoEFvaMKWSgIUKL2R6JnAo2YlP9bEc6fhwE9CuA7p_AANdWkK131EstnVYvdMFsdBURJRmIl5fPFrTDnHOiRtGlGY4/s320/marketing+items.JPG" />Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-15423078106188978622011-09-08T10:49:00.008-05:002011-09-08T11:02:40.368-05:009/11 Emergency Responder Packages<p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Arial', 'sans-serif';">What happens when one of your amazing customers calls you and says “we have this special project and we need about 50,000 promotional items produced and ready for shipment in a week and a half, can you help?” Well, if you’re the Ad Specialties department at <a href="http://www.chk.com/Community/Pages/Default.aspx"><span style="color:#cc0000;">Heritage Solutions</span></a> you say, “sure – no problem!!” (<em>Then you proceed to ask all your employees to dig in their heels for the next week and a half! They love a good challenge!) </em></span><br /><br /></p><br /><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Arial', 'sans-serif';"></span></p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 142px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5650017170063577282" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAuP0SU_CZ_eR2M_Mx3WRuAhLz37cA0_fvn2cG3Q1PxTvxTvtcm5MU1FcuwvqxfD4eCi0oZ2HxoT4wSen2XokRLsDBCRgltxoQxylJUc5bJhYvAjCDCwdn1-DPZlvKdaue6PxIx88jHzo/s320/peake2.jpg" /><span style="font-family:'Arial', 'sans-serif';">Our great partners over in <a href="http://www.chk.com/Community/Pages/Default.aspx"><span style="color:#3333ff;">Community Relations & Corporate Events at Chesapeake Energy</span> </a>Corporation recently had a need arise. They wanted to send 250 packages to emergency responders in their Marcellus Shale operating area to show their gratitude for all they do on a daily basis, but also to remember the 10<sup><span id="SPELLING_ERROR_0" class="blsp-spelling-error">th</span></sup> Anniversary of September 11<sup><span id="SPELLING_ERROR_1" class="blsp-spelling-error">th</span></sup>.<br /><br /></span><span style="font-family:'Arial', 'sans-serif';">They wanted each box to be stuffed with goodies such as baseball hats, <span id="SPELLING_ERROR_2" class="blsp-spelling-error">koozies</span>, footballs, playing cards, <span id="SPELLING_ERROR_3" class="blsp-spelling-error">frisbees</span>, dominoes and flashlights that the responders would enjoy! The kit included the following thank you note:<br /><br /></span><span style="font-family:'Arial', 'sans-serif';">“<i><span style="font-family:georgia;">You put others first. We call when we need your help, and you’re the first to respond. Today, we want to put you first. On this day we remember the sacrifices made 10 years ago and the commitment you continue to make to keep our loved ones safe and our communities secure. Thank you for everything you do</span>.”<br /><br /></i></span><span style="font-family:'Arial', 'sans-serif';">Our <span id="SPELLING_ERROR_4" class="blsp-spelling-error">ASI</span> team got busy (<i>when I say busy, I mean busy</i>) they got on the phone with vendors, made calls, sent emails, got product proofs, made more calls….and a week and a half later all the product was delivered to Chesapeake for the kitting process. (Yes, we do kitting here at Heritage, but the customer wanted to be all hands on and assist in this project, it was close to their hearts…which we thought was pretty cool!)<br /><br /></span><span style="font-family:'Arial', 'sans-serif';">Denise, our <span id="SPELLING_ERROR_5" class="blsp-spelling-error">ASI</span> manager, went to the clients to ensure everything was received properly and then rolled up her sleeves and stayed around to help with the kitting. It was a great team effort.</span><br /><br /><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:Arial;"></span></p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 184px; DISPLAY: block; HEIGHT: 320px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5650017166821857586" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRgQex1Uxr6vPRHxxcG16x-fFMT7GIuL92tW8umqq2v7wOpWAI9PZOJ80D_yZpEzKciSjlJFx2jG6PfHfRgfPjWiwJzR2xaQ1LwhXE2-nmQWJqTUfcS-pOGJGVn2WfNCJq3DbfITDotF8/s320/peake3.jpg" /><br /><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Arial', 'sans-serif';"><span style="font-size:100%;">Now I’m picturing the guy from the A Team saying “I love it when a plan comes together!” The plan did come together, which makes our customer very happy…and us too!</span></span></p><br /><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Arial', 'sans-serif';"></span></p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 282px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5650017170171527634" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbPyC674yNfJgAqf8LnGIFagJXUMjr6uT75prq08d3Ll_hH0YIERDhLXXte-Gn-oeehlB5WL6t2moIJMzCGFFCdX6Ra4gjt3tBHPQkYtemST9V7_sz8YFOtlGfeo2CdR7sWqzW7qjN9T4/s320/peake1.jpg" />Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-51422897078241433582011-08-04T02:30:00.001-05:002011-08-04T02:30:02.815-05:00Online Virtual Mini-CatalogWe’ve told you before that we manage the warehousing & fulfillment for ecommerce websites, like the <a href="https://www.oualumnistore.com/cgi-bin/ou.sh"><strong><span style="color:#333333;">OU Alumni Store</span></strong></a> for instance, but even though we’ve told you that it’s inevitable that someone will say “You manage websites? I didn’t know you did that!” Well, we do. Promise. (<em><span style="font-size:85%;">If you don’t believe us you should come hang out some day and take a tour of our warehouse, it’s pretty amazing complete with giant tater-tots. HA, now you want to come out just to see what I mean by giant tater-tots! Well, you’re just gonna have to come out and see for yourself!</span></em>)<br /><br />As we roll out new merchandise on our websites we like to try to find new ways to get the word out about what we’ve got! We do things like eblasts, direct mail, fliers, online advertising, and facebook advertising…. pretty much anything we can do to notify people of the specials and new merchandise on our sites.<br /><br />Last week this bad boy was emailed out to 90,000 <a href="http://www.ou.edu/content/alumni/home.html"><strong><span style="color:#cc0000;">OU alums</span></strong></a> & their closest friends!<br /><br />It’s working well…<br /><br /><a href="http://www.heritagesolutionsok.com/oufall2011/"><strong><span style="color:#cc0000;">CLICK HERE</span></strong></a> to view the mini-catalog!<br /><br /><br />Oh and please feel free to shop…that’s what it’s there for!Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-52990390626940461652011-07-28T09:05:00.009-05:002011-07-29T14:11:51.720-05:00Everyday CreativityYesterday several of us from our sales team at <a href="http://www.heritagesolutionsok.com/index.aspx"><span style="color:#336666;">Heritage</span></a> headed over to the <a href="http://www.moorechamber.com/"><span style="color:#6600cc;">Moore Chamber of Commerce</span></a> to attend a workshop titled Everyday Creativity by <a href="http://dewittjones.com/training.htm"><span style="color:#3333ff;"><span id="SPELLING_ERROR_0" class="blsp-spelling-error">DeWitt</span> Jones</span>,</a> presented by <a href="http://www.linkedin.com/pub/jan-astani/9/b2/3b3"><span style="color:#ff6666;">Jan <span id="SPELLING_ERROR_1" class="blsp-spelling-error">Astani</span></span></a><span style="color:#ff6666;">.</span> We had a great time looking at things in a new perspective, and thinking outside the box!<br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 240px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5634404775879583250" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsgafvO75LGuh_y5krcv5pXiAI2Idv-uPaMOpvgY2Wm98FAWrehsVH65J5j22PKwZgUHdwXX_0kI-T7FXx3Ry-2d46k8RbK0g8Uc4kmKmI-xN7v187WnyzYPHvkiN2QFXkdIhfX0MTNXI/s320/jan+1.JPG" /><br />Curtis even made a friend.<br /><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 240px; DISPLAY: block; HEIGHT: 320px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5634404774661539266" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlYGwi0qYWlMvkIXNfvDIUyQaVsxulGY3sJjbz0ybTdxxCCekNC9U_j_k0jZKQK860RTozcgy5SXpd-NWx3zQcNtsTVIIZTkaXTbacLj9SgXK-ZakYl4RU50g6Uz0logM8qH49CICdYPo/s320/jan+2.JPG" /><br /><em>(This picture is more disturbing than I realized. Sorry, and somehow me saying “you had to be there” <span id="SPELLING_ERROR_2" class="blsp-spelling-error">doesn</span>’t help much either. Oh well, you had to be there.) </em><br /><br />Dewitt Jones is one of Americas top professional photographers. Twenty years with National Geographic, photographing stories all over the globe, has earned him the reputation as a world-class photojournalist. As a motion picture director, two of Dewitt’s films were nominated for Academy Awards.<br /><br />His definition of creative is “the ability to look at the ordinary and see the extraordinary.”<br /><br />Jan did a wonderful job walking our group through the 9 Steps of Creativity…<br /><em>• Looking at the ordinary and seeing the extraordinary<br />• Every act can be a <span id="SPELLING_ERROR_3" class="blsp-spelling-corrected">creative</span> one<br />• Creativity is a matter of perspective<br />• There’s always more than one right answer<br />• <span id="SPELLING_ERROR_4" class="blsp-spelling-error">Reframe</span> problems into opportunities<br />• Don’t be afraid to make mistakes<br />• Break the pattern<br />• Train your technique<br />• You’<span id="SPELLING_ERROR_5" class="blsp-spelling-error">ve</span> got to really care<br /></em><br />Since I don’t have the rights to use Dewitt’s material I better stop there with the descriptions and definitions…I’m sure he’d prefer you go to your own workshop and hear it for yourself. (<em>That was my creative response, my real response here is I don’t wanna get my rear-end sued for using his stuff without permission!)</em><br /><br /><br />If you find a fabulous presenter (<em>like Jan <span id="SPELLING_ERROR_6" class="blsp-spelling-error">Astani</span></em>) offering Everyday Creativity, I highly recommend you attend. It was very eye opening.<br /><br />I will leave you with one thought that I gleaned from the presentation. The quote “put yourself in the place of most potential” really got me thinking. Are you putting yourself and your business in the place of most potential? Are you reaching out to your clients in a way to gain the most potential? Often we do things “just because” or “because that’s the way we’<span id="SPELLING_ERROR_7" class="blsp-spelling-error">ve</span> always done it” BUT in doing that “thing”, are we putting ourselves and our business in the place of most potential. I can’t stop thinking about it…and I encourage you to think about it too.<br /><br />Now I’m off to be creative! Okay, first I’ll get some coffee, THEN I’ll be creative.Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-61252390617377549012011-07-21T09:33:00.013-05:002011-07-21T14:53:06.442-05:00Firsts.When you do something FIRST you want it to count. You want it to be special, amazing, wonderful, and you want people to be wowed! Our friends over at <a href="http://staplegun.us/"><span style="color:#000099;"><span id="SPELLING_ERROR_0" class="blsp-spelling-error">STAPLEGUN</span> </span></a>got that chance. Their task: create the inaugural invitation for the First female Governor in the State of Oklahoma, Mrs. Mary <span id="SPELLING_ERROR_1" class="blsp-spelling-error">Fallin</span>. <em><span style="font-size:85%;">(This invitation will likely be on display at the Oklahoma History Center until, oh…probably the end of time….no pressure there.)</span></em> Obviously pressure <span id="SPELLING_ERROR_2" class="blsp-spelling-error">doesn</span>’t get to those guys, because they literally knocked this project out of the park!<br /><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis6h5EMNWP9VO93ZySjqIcYLApB_QNNR05zeYQDrekru2lC6GhnhdyqW2Bna717bIcoqZk4O74A4m3qCRwqJFNUmyqeGCGvwAb_ZvFXsBbvTQ5xkLMqQpdNS9VKcZTDodiBe2CE2nFOqs/s1600/iphone+pics+july+19+161.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 320px; FLOAT: left; HEIGHT: 240px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5631814660832670162" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis6h5EMNWP9VO93ZySjqIcYLApB_QNNR05zeYQDrekru2lC6GhnhdyqW2Bna717bIcoqZk4O74A4m3qCRwqJFNUmyqeGCGvwAb_ZvFXsBbvTQ5xkLMqQpdNS9VKcZTDodiBe2CE2nFOqs/s320/iphone+pics+july+19+161.jpg" /></a>They created a classy and timeless invitation that wowed many as they arrived in mailboxes. <em><span style="font-size:85%;">(I never actually got one in the mail, it must have gotten lost. Surely, I was on the list….I waived at her when she was in the Edmond Liberty Fest Parade in 2009…we bonded.)<br /></span><br /></em>The invitation packet consisted of a booklet , an official invite, the response card, and an embossed envelope. It’s really quite impressive. After we delivered the finished product we then entered the piece into print competitions where we said things like “110# Classic Crest Solar White Cover, 4 color + PMS + Flood varnish, wet trap 2 side, 1 silver flat foil, 1 silver foil emboss.” (<em><span style="font-size:85%;">If you know what all that means, the FIRST step for you is admitting you have a problem.</span></em>)<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyymbONbQptVOKqTmbt66RyaEUR0idzoEx3BjOgaNlF87RHX4GYFgcU49IrGhhQpymTJ34LIH1eGUGU6_V4fLKPPIIZ4Stv_WOa9xlWgz5l0uhno07g9PxodMukYVUsiw40lc_k5hyphenhyphenmCA/s1600/iphone+pics+july+19+169.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 320px; FLOAT: left; HEIGHT: 240px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5631814653088248306" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyymbONbQptVOKqTmbt66RyaEUR0idzoEx3BjOgaNlF87RHX4GYFgcU49IrGhhQpymTJ34LIH1eGUGU6_V4fLKPPIIZ4Stv_WOa9xlWgz5l0uhno07g9PxodMukYVUsiw40lc_k5hyphenhyphenmCA/s320/iphone+pics+july+19+169.jpg" /></a><br /><span style="font-size:85%;"><strong>The piece won a local award and 3 National awards that we thought we should mention…<br /></strong></span><span style="font-size:85%;"><em>2011 Bronze Addy<br />Best of Category - </em></span><span style="font-size:85%;"><em>2011 Graphic Excellence Awards<br />Award of Recognition – </em></span><span style="font-size:85%;"><em>2011 Premier Print Awards<br /><span id="SPELLING_ERROR_3" class="blsp-spelling-error">Neenah</span> Paper – </em></span><em><span style="font-size:85%;">Silver Award 2011 Text & Cover Competition<br /></span><br /><a href="http://www.heritagesolutionsok.com/"><span style="color:#000000;">We’d</span></a> like to thank </em><a href="http://staplegun.us/"><span style="color:#000099;"><em><span id="SPELLING_ERROR_4" class="blsp-spelling-error">STAPLEGUN</span> </em></span></a><em>for allowing us the honor to be a part of this FIRST for the State of Oklahoma!<br /></em><br /><br /><br /><p></p>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com1tag:blogger.com,1999:blog-4216650632043051045.post-38064362238310196682011-07-14T08:21:00.015-05:002011-07-14T08:57:30.287-05:00Personalized Direct Mail + PURLS = Marketing Strategy<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPQf5oKmL2qNER0nfDj1cVVKBY0i4nATqKNSEpT0kQ9b7KE-cunywT_a6E4eOBOETCGfgaFj_xfBqMPS9McVa8tNv0v-ltHW0ZpajMsJQ34QFaoMEi0A3pzpWyT4PCLSnRJGqkuPOe0IQ/s1600/cross_media_content.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 298px; FLOAT: left; HEIGHT: 199px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5629201833641576578" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPQf5oKmL2qNER0nfDj1cVVKBY0i4nATqKNSEpT0kQ9b7KE-cunywT_a6E4eOBOETCGfgaFj_xfBqMPS9McVa8tNv0v-ltHW0ZpajMsJQ34QFaoMEi0A3pzpWyT4PCLSnRJGqkuPOe0IQ/s320/cross_media_content.jpg" /></a>We tell our customers all the time how personalized direct mail combined with PURLS can greatly increase their response rates. But, each time we get more data that backs up that statement, we like to share it! People like proof.<br /><br />Recently this article was posted at <a href="http://www.printjunkie.net/">PrintJunkie.net</a>. (<em>YES, there is a website for those addicted to print. The first step is admitting you have a problem.)</em><br /><br /><br /><br /><p>When you're done reading it, you'll say to yourself, "Can Heritage help me do all that? " The answer is, <strong><span style="color:#33ccff;">YES! Yes we can</span></strong>!</p><em>A recent article highlighted a prominent Midwest university who successfully deployed direct mail with a PURL to appeal to honors students as part of an admissions campaign. An A/B split test was conducted to research the affect of utilizing variable data printing in a marketing campaign.<br /><br />Variable data printing tailored the direct mail postcard to the individual student’s interest in major, gender and whether or not they had visited the campus. Images and text were aligned to reflect the individual’s data. The PURL directed the students to a personalized landing page. For the other students, the Midwest university sent a more general mailing.<br /><br />The university reported a 32% increase in student enrollment in 2010 over the prior year. 91% of those who registered were recipients of the PURL campaign. The use of a more focused mailer resulted in a 29% savings in printing costs.<br /><br />“It’s all about making it relevant versus having high volume.”<br /><br />At the same time, a non-profit organization used a personalized postcard and PURL to appeal to donors as part of their annual giving campaign. It reported that their normal donation rate is 2% to 3%. This campaign returned a 14% donation rate. “This is a bit more expensive, but it drove more conversions.”<br /><br />“The trend is toward more efficiency and figuring out a multichannel approach with a much more layered cadence of communications.”<br /><br />As online marketing becomes more saturated, innovations in printing and production are driving more marketers to use traditional channels to drive multichannel efforts.<br /><br /></em><strong>How are you using direct mail in your multichannel marketing mix?<br /><br /></strong><strong></strong>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-25542142510676899552011-04-27T10:25:00.013-05:002011-04-28T14:00:17.023-05:00True or False<strong>True or False:<br /></strong><em>Every promotional product ever made is already created – it’s just sitting on a shelf somewhere</em>.<br /><br /><strong><span style="font-size:180%;">FALSE!<br /><br /></span></strong><strong><span style="font-size:180%;"></span></strong><br />We’ve got proof!<br /><br />The communications team at <a href="http://admissions.okstate.edu/"><strong><span style="font-size:130%;color:#ff9900;">Oklahoma State University – Undergraduate Admissions</span></strong></a><span style="color:#ff9900;"> </span>were looking for a promotional product that would stand out to students and allow them to correlate Oklahoma State University with cutting edge promotional products. (<em>Hence the reason why they couldn’t just buy any-ol’-thing</em>.)<br /><br /><br />They knew that silly bands were beginning to become very popular and decided to have orange and black Pistol Pete’s created to put in campus tour and event bags.<br /><br />We sent an image of <strong><span style="font-size:130%;">Pistol Pete</span></strong> to our vendor and had these custom silly bands created just for them! <img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 240px; DISPLAY: block; HEIGHT: 320px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5600709439558423538" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIkAOVadUbkcTV57zOqTGUmsFmAd6XxRwUT65Rr7_YvlI1lbN9zixTJDhnWUKAdwlrkerzEsGLd4cKgWIeC2ZNs2W0YRpT97Iyh56aQQsDLedYXE2HrGmEMFguV2AYKJjhSoak9cEtj08/s320/pistol+pete+silly.jpg" /><br />When students stepped on campus and received their goody bags, the silly bands were an instant hit!<br /><br /><span style="font-size:180%;color:#ff9900;"><em><strong>Go Pokes! </strong></em></span>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-86948228579940164562011-04-14T11:20:00.021-05:002011-04-14T11:59:04.306-05:00Target PracticeWe schmooze twice a year at the OKC Chamber of Commerce event <a href="http://www.okcchamber.com/page.asp?atomid=1850"><strong><span style="font-size:130%;color:#339999;">SchmoozaPalooza</span></strong></a>! <em>(I can now spell it without having to look it up.)</em> It’s a fun event and we always have a great time. This time around <a href="http://www.groupon.com/oklahoma-city/"><strong><span style="color:#009900;">Groupon</span></strong></a> sponsored a vendor lounge and we were treated to free appetizers and drinks – that was nice, REALLY nice! (Thanks Groupon!) We always go to Schmooza with a new theme, something fun and different. This year it was… <br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5595476472026648450" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDiZyibbvrxjR859v09XhzWre8aWq7n3yTU7om4sOa358WdwY87eDrKvmI0Q-WPu6l6Cuj0TX8BuW7by85c5kE9XH7S2IELItsF1J3n6zV3PUdNo_Ns2qIPKncnBnioqCYUgf4YSjkTTk/s400/addy%2527s+5th+197.jpg" /> <strong><span style="color:#ff6600;">Nerf Dart Tag – Fury Fire!</span></strong> <em>(Have I told you lately that I love my job?)</em> It was so fun. </p>But we <strong>weren’t</strong> just playing tag- there was a method to our madness. We were talking about hitting your target with One-to-One Marketing. We printed a nifty handout that talked all about One-to-One Marketing (which is a communication of individualized, relevant messages to a large number of recipients.) One of the key points was Proper Targeting + Proper Personalization = Better Response! <img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5595476480032013602" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSmv2sRbpFl10LAuY7e-RypLMGa3SUmGp7drb-iDqrTW-zfYevO8onzuAjgM6_cW0DrbzM3BXnDc3j8BeFbswBOgo2wSL7JXfFqJY2oYD1fxS8wiljRueBZWMGpDOhQGvpY3s0FLeNK-4/s400/addy%2527s+5th+203.jpg" /> At Heritage we can help set your company apart and get your message noticed with the use of… <strong><span style="color:#ff0000;"></span></strong><strong><span style="color:#ff0000;"></span></strong><strong><span style="color:#ff0000;"></span></strong><br /><p><strong><span style="color:#ff0000;">Variable Data Printing</span></strong> – <em>Using customer test and images to speak directly and personally to each of your customers instead of sending everyone the same message/offer. </em></p><br /><p><strong><span style="color:#ff0000;">Cross Media Marketing </span></strong>– <em>Using more than one medium to connect with your audience.</em> </p><br /><p>The channels we have available to integrate your company’s marketing efforts are: Direct mail, Email Marketing, Personalized URL’s/Landing Pages, Text Messaging Campaigns, and Social Media. It was a hit! People obviously loved playing Dart Tag with their friends and we even had some customers come by and ask to shoot at us, so we played along and let them. <em>(We think they enjoyed that part a little TOO much!)</em> </p><br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5595478107751695938" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy8SyvwxksB2VToISgTgmFNrlPiJf5Y1qew_tPb5TXQbSL1RVONwWxi1dtx3jJEXIkiRIPF1spn-SvhLXcGHScPsD6g7PBwOI83b4A9ctgmEnnogK9BG5dKXJCg42KWtxqwaf19ZFQq6M/s400/addy%2527s+5th+207.jpg" /> We handed out these fun slinky note pads with targets on them (hmmm…I bet I know where you can get some of those if you like them! Hint hint.) </p><br /><p></p><br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5595476478099637090" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVnlj_owYh4Moa8VDVx8_P0o82MMg-PeS6h39bDVOhqf-0HJyjrXCNcw9SFHnBNYfUX1P8zJrcPdOzz_4TPCMz4pHEHT4KnjcuZWavruPGYu5lwxGkI6F-SUUGeHIeFeqDzrnResfanZk/s400/addy%2527s+5th+211.jpg" /> Overall the event was a huge success – I definitely think we hit the <strong><span style="font-size:130%;color:#ff0000;">TARGET! </span></strong></p>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-54401200470526815612011-04-07T11:03:00.015-05:002011-04-07T12:03:07.168-05:00Action ReportWe printed a book for our fab friends over at <a href="http://www.funneldesigngroup.com/"><span style="color:#ff0000;">Funnel Design Group</span></a>! They designed the book for the <a href="http://www.phfresearchpark.com/"><span style="color:#3333ff;"><span id="SPELLING_ERROR_0" class="blsp-spelling-error">PHF</span> Research Park</span></a> – we’ll stop here for a minute because I know you’re asking yourself, “<em>what does <span id="SPELLING_ERROR_1" class="blsp-spelling-error">PHF</span> Research Park do</em>?” Well let me use their words and tell you, <span style="font-size:85%;">(I’m sure they’d say it better anyway)… </span>The Presbyterian Health Foundation Research Park is a 27-acre, seven-building, 700,000 square-foot complex that supports biomedical technology. <br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 206px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5592873251767654146" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXCsqjjzLEcBnbOOsmeL8E9OKVZWQe9bNPxuUm2D8GqrmE0k_FLfG2AmXkBga08Olbp8nW_IugaOyDX4yxEP0kQxQgcRxc2TzBKzrF7glDeXSdXWDgYYML2K7diLOO1NKX-16CiV46VL4/s400/blog+4.11+front.jpg" /> The Research Park is located in close proximity to the Oklahoma Health Center. At the Research Park, Presbyterian Health Foundation's mission is to provide <span id="SPELLING_ERROR_2" class="blsp-spelling-error">biotech</span> companies with Class A wet laboratory space and office space, currently there are 36 science based companies housed at the complex. As you can see they do a lot! <img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 350px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5592873250660364530" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDSwqNDmPR7Jcs0hsZs-CmcdfVbu4YwCdIm0UtYQHg1dYexe1XihVPHg5kcWCu6E0tJAsN5ZM0Owu3lKKzhLJw8ZquNi_jkEE82cGPpiljZfp1aVm7wZLBUZ6326sJV560nq7OsI3RLKg/s400/blog+4.11+cover.jpg" /> They created this <strong>"Action Report"</strong> to raise awareness and promote the important and life-saving science happening in Oklahoma! The reports were distributed to the investors, lawmakers, and the scientific business sector. Funnel's objective was to create a comprehensive overview of the vast scientific research going on at <span id="SPELLING_ERROR_3" class="blsp-spelling-error">PHF</span> Research Park. </p><br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 218px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5592873257322335570" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho9DSw_ZAiPm_W4ZGOuvopZ8c-UKWXc8ejgBK36G7IZhrbuz6h8dLbJSmuuU1QCTRpdqw0zQ26jjMqoHTXDKVFplirCb-4-KT1EifA0pqh50zcFQLqk8J_QDmjp5xSdHwz1lszx6gVRZA/s400/blog+4.11+pres.jpg" /> The custom microscopic imagery forming “words” was designed to give the reader the “Aha” moment that a scientist might encounter when solving a scientific puzzle. <img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5592873259306882402" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRc_agAE_F_wHIESSik9RsjZVkn4d_djVxpfT1lMEtiAXotd8nBPYTlIdaxBkWsbq8xl8xWLiWT4WS98qnj_QD8fHu7aDPLv7ez2xt-20cmYVcTpMjP_6aH78yKp9E_Wy8SySdAp1C7_E/s400/blog+4.11+life.jpg" /> As far as design goes, some of our favorite parts of the book are the <a href="http://www.frenchpaper.com/index.asp">French </a><span id="SPELLING_ERROR_4" class="blsp-spelling-error">Poptone</span> Tangy Orange flysheets & matching orange envelope, the rounded corners of the book & the label that wraps around the cover similar to that on a prescription bottle. Pretty cool! </p><br /><p>Matt Goad , Creative Director at Funnel had these words to say, “<em>This project was commissioned by the President of the Presbyterian Health Foundation Michael D. Anderson, PhD in 2010, being his final year as acting President before retiring. Dr. Anderson is a big proponent of Scientific Research and Creativity in Oklahoma, and without him this book would never have been possible. We are truly indebted to him!” </em><em></em><em></em><em></em><em></em><em></em><em></em></p><br /><p><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 261px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5592873251403365426" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU3n4qvwy4zdb3XqCP2cZbXqimqG2uE4KG2VLFaPxAIuNPr7xl7vasNq1oxvmEA3hRkVy3n3NxdFi9t_vGs0oXZCmw3L40MBoaYM5f7XZMadtXy3GgevBHWWxya-igoC2SCQws0GQGe1o/s400/blog+4.11+book.jpg" /> Matt also bragged on us too (and since it’s our blog we feel it’s only appropriate to share it) “<em>Heritage and our account manager made this very large and complex project very painless and actually fun!”</em> Now that’s what we like to hear! </p><br /><p>Thank you <span id="SPELLING_ERROR_5" class="blsp-spelling-error">PHF</span> for promoting scientific research and innovation in this great state. Also, thanks to Funnel Design for sparking creativity, thinking outside the box, and allowing us to be a part of that creativity. We enjoyed seeing it come alive on paper! </p>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-24022049977582023282011-03-24T08:20:00.008-05:002011-03-24T09:12:55.852-05:00Let's Celebrate!<div><div><div>Recently we helped our friends over at <a href="http://www.newcastlegaming.com/index.html"><span style="color:#663366;">NEWCASTLE Gaming Center</span> </a>pull off something pretty cool!<br /><br /></div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 179px; DISPLAY: block; HEIGHT: 96px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5587644833999858066" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNeypu0u5_dmz5hPCcfiLtrXujJqK4C4Kkzyt5lOQMJ0z1WmgvzsRKGjWG7qCauYyyHCsifvv7Lo5VWSapLJ-ArA9wG245hv63EFqk6-F76XvpN2s3pyC6qPh5ldn_8wwENrBOO85u1QM/s400/logo_ngc.jpg" /><br />They needed a creative way to invite their VIP’s to a Mardi Gras Tournament Celebration, and we helped them do just that!<br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5587649005198162914" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUzHVtgYvJ4qEGkwmeePaFQPUG1ByrBd05eCFpXFUQpUwAKSaFCSVt2rA7nmeH6r3Mv5MaZgNZqBposhTLgR-JfTOrT3J05G9gCuLGEp61IohNh_6skEH44_A7f2JZ-DxajlVCZm6mInA/s400/123.jpg" /><br />We printed the invitations that were made to look like Mardi Gras masks, then they were also die-cut.</div><div> <img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5587643816638117858" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisVKpT5m9B3NppHpvsFFyp58yipl8uYoXU2HLi_3zM6yBVrcAFp8i12N2_vXMvD2CCELScCJIGPYGe50xjwrsHUOFjJDZ6I8bkt4DVUUSxCG4lWu1B50WJ5G27Z-1RFYXlUAHk6E1gNTM/s400/kj+i+phone+2+080.jpg" /> <div> </div><div>The invitation then was placed in a box (<em>boxes are more likely to get opened, because people are just too curious and they HAVE to know what’s in it</em>). Inside the box were two sets of beads (you can’t have Mardi Gras without beads) and the beads had customized medallions – reinforcing the NEWCASTLE brand!<br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5587642201557194674" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwPiyRsreu_90TcNnlVrWAX8DmNNP89ImIA-rEpwXQNaLScHziZMZP49keROtvamzimu_E-wzOGAV7WSGzj7CwI1pFbbKic4A_KM5b_LwMPgRJFITd3xzCgAT2JhUR8wNqLeti5iXTm68/s400/kj+i+phone+2+078.jpg" /><br />The remainder of the box was filled with string confetti that matched the printed piece & beads. A label was printed using variable data on the outer box wrap.<br /><br />NEWCASTLE Gaming Center sent the boxes to their VIP’s – and we ran their mailing list through NCOA & made a few corrections. (<span style="font-size:85%;"><em>NCOA is National Change of Address which helps reduce undeliverable mail by automatically updating your list with addresses of customers who have recently moved</em>.)</span> We recommend running all lists through NCOA, but especially if the item you’re mailing costs more to mail (like a box), you don’t want to waste postage on a bad address.<br /><br />The <a href="http://www.newcastlegaming.com/index.html"><span style="color:#663366;">NEWCASTLE Gaming Center</span></a> Mardi Gras Tournament Celebration was very successful and they had a GREAT turnout…that’s what we like to hear!</div></div></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-36216227766214569082011-03-17T11:35:00.005-05:002011-03-17T13:18:38.284-05:00Neenah GreenahThis blog post is brought to you by the color <strong><span style="color:#009900;">GREEN</span></strong>.<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 231px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5585114146086829058" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgei8u1lWAhcKgx84fiOHbi3fqKbMjXEoysH-sPxtjYRlkbbtfzd_gYY_IC3_5gX0Sgolgk88p4gUP9FETxJt0VIin1FYofq3GtMahx3jcJ8EFy55oV3NAYAHTKFMg3pxtl0xs-J02s-E0/s400/go+green.jpg" /><br />Everyone is always interested in how they can "<em>go green"</em>, and here's a cool tool to help.<br /><br /><br /><br />Those creative folks over at<strong> </strong><a href="http://www.neenahpaper.com/"><span style="color:#000000;"><strong>Neenah Paper</strong></span></a> have an <strong><em><a href="http://www.neenahpaper.com/Resources/Calculators/EcoCalculator"><span style="color:#33cc00;">Environmental Calculator</span></a></em></strong> that allows users to instantly calculate the environmental savings achieved by using paper made with post consumer fiber as well as the savings from using paper made with 100 percent renewable energy. (<em>It's super cool!)<br /></em><br />Symbols for wood, water, energy and waste can be used in creating customized savings reports for annual reports and other print projects. <em><span style="font-size:85%;">Information on how to use the symbols is included in the Symbols Toolkit, which you can download on their site as well! </span></em><br /><br /><br />You've gotta try it...click <a href="http://www.neenahpaper.com/Resources/Calculators/EcoCalculator"><strong><span style="font-size:180%;color:#33cc00;">RIGHT HERE</span></strong></a>!<br /><br /><br /><strong>Go green!</strong> Oh...and <em>Happy St. Patrick's Day</em>!Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-80628802244055177912011-01-27T09:56:00.006-06:002011-01-28T08:30:15.898-06:00New Partnership<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTfPFFHIs8QAe-m4mvnanwbziDYt_sFNEtr4RO8Q0WKGPwQ1LiDsu1PSFEPdLXF_2yNZCtngA-9KHRNV1GvNH9orfi1K-qkOAoO8CfGjjsuDMhUOZP5qfqOm5bS1TAjtf2xzowlQLJyHI/s1600/enclave+005.jpg"></a> <div><div><div>We're always excited when we embark on new partnerships with vendors, customers & clients, but this recent partnership is different...exciting, and different, and we're excited to share the news with you.</div><br /><div><em>First, some history...</em></div><div><a href="http://centeroffamilylove.org/"><span style="color:#339999;">The Center of Family Love</span></a>, located in <span id="SPELLING_ERROR_0" class="blsp-spelling-error">Okarche</span>, Oklahoma, serves as a safe haven and home for over 117 developmentally challenged adults of all ages and abilities. Now in their 30<span id="SPELLING_ERROR_1" class="blsp-spelling-error">th</span> year, <span id="SPELLING_ERROR_2" class="blsp-spelling-error">CFL</span> provides a true continuum of care for the challenged adult.<br /></div><div></div><div>Recently Heritage was set up as a work environment enclave for <span id="SPELLING_ERROR_3" class="blsp-spelling-error">CFL</span> residents. <strong>What does this mean? </strong>Well, as an enclave <span id="SPELLING_ERROR_4" class="blsp-spelling-error">CFL</span> residents come to Heritage to work, and work right alongside Heritage fulfillment employees kitting items and fulfilling certain projects when appropriate. A <span id="SPELLING_ERROR_5" class="blsp-spelling-error">CFL</span> job coach is assigned to encourage the employees and to ensure that projects and tasks are being completed. </div><div></div><div></div><div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5566897836171248370" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8h7i0AeWV9rRXlIt0Q3EWWyM65hhIWD8fkjdnkITacGR7_-qhYLr0sGfftLXkeLxetJ0w1iZYiHF9wBKRYb6FXVJok-jkbrco-HvKBwGwS3kl6zP-m1lxvZ21w8A_jpDi0EhmcWY7l6Q/s400/enclave+002.jpg" /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5566897818256767986" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBAcRgug_2fwVUAX4nMQI7zzKq8SpHbN9xxeSa3FsgOmVUbRESP8sBg0AxkLwYtGh_5GZ1YCxT1vBeg7RUOtlc2oZq92QfiZXI-97L_HV4YDF2mVqKx13bWJ1VRSgNSEb69VQ1khuOdfA/s400/enclave+003.jpg" /></div><div></div><br /><div><em>Now for some good <span id="SPELLING_ERROR_6" class="blsp-spelling-error">ol</span>' fashioned quotes...</em></div><div><br />David Hardin is Director of Vocational Services at <span id="SPELLING_ERROR_7" class="blsp-spelling-error">CFL</span> and believes it’s a perfect situation for their folks to work. He said, <em>“It gives them self confidence and makes them excited to come to work each day.” </em></div><div><em></em></div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5566897826064984930" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihvEEY5MPGenIAdzUSgf7VPLIdDZyMuiRclBhXbA9fMXnlqbIGu-vYhHBxk8ip1RuNiqghsvYn8mur1qtk3PUKmrR2CzlOkonYA13ECsu9AYJNAcmkL0la925pWi7qWNR_abZQ14JOzSs/s400/enclave+006.jpg" /><em><span style="font-size:78%;">(This picture was taken when David Hardin & Larry Smith came out to visit the <span id="SPELLING_ERROR_8" class="blsp-spelling-error">CFL</span> residents working at Heritage.)<br /><br /></span></em><div>Larry Smith, State Use Administrator and Contracting Officer, is pleased with the partnership as well, and said <em>“The <span id="SPELLING_ERROR_9" class="blsp-spelling-error">CFL</span> residents are happy at Heritage; it brings joy to us knowing that they’re happy and thriving in a safe work environment.”</em> </div><br /><div>The enclave partnership between <span id="SPELLING_ERROR_10" class="blsp-spelling-error">CFL</span> and Heritage is rapidly growing as new projects arrive each week. Curtis Jones, our VP of Sales at Heritage, said “<em>I’m excited to see what opportunities become available for our <span id="SPELLING_ERROR_11" class="blsp-spelling-error">CFL</span> team, they are capable, meticulous, and are clearly devoted to the work they do! They’re encouraging our employees just as much as we’re encouraging them.” </em></div></div></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com1tag:blogger.com,1999:blog-4216650632043051045.post-87382333822115799472011-01-14T10:05:00.005-06:002011-01-14T16:21:43.589-06:00Ad Club - Heritage StyleHeritage sponsored the monthly <a href="http://www.okcadclub.com/">OKC Ad Club</a> meeting this past Wednesday. Kent Dean <em>(the guest speaker)</em> is a 22-year veteran of the advertising industry and is also a Licensed Facilitator for <a href="http://true-colors.com/index.html">True Colors™</a> . His seminar, <em>Improving Workplace Communication... or Why Do I Have to Work With Freakin' Aliens</em>, was great! We left saying things like, "oh, girl.....you are SO gold!" and "I'm blue, hug me, hug me!" <em>I guess you'd have to be there, to get it.</em> <em>Sorry.</em><br /><em></em><br />We decided since we were going to be at a True Colors workshop folks should actually get to color! So we had a little coloring contest, winner receives a $100 VISA check card.<br /><br />We had some great honorable mentions, like...<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPJFzrxea164R7ipSsQdS5zJkY-PoDxD5GRG6e8h56x_SG1SAyzC7i33sFrSXdpfiPs7wn0t1d8pXJKhQv10e6-rfvIDnoVvlqlKYMQoJg3Tb5mxmU1fvH4L1-Ov2R4zFKELUkZN8itNw/s1600/heritage+pic+2.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 344px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5562076310200951170" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPJFzrxea164R7ipSsQdS5zJkY-PoDxD5GRG6e8h56x_SG1SAyzC7i33sFrSXdpfiPs7wn0t1d8pXJKhQv10e6-rfvIDnoVvlqlKYMQoJg3Tb5mxmU1fvH4L1-Ov2R4zFKELUkZN8itNw/s400/heritage+pic+2.jpg" /></a> and... <div><br /><div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 309px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5562076033845508850" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvx1eqlWiTziq5j-NP8C2h7Zd_55_QIGrb3jREpSx6WctzWCGzAv6JqyAA-GcL95CvtleT4aI3WhYjzj7Tpoew8BXmn4bzwBt3dy4ZICKQrnCd0NGIhZSIu7oeYWG5aBwu5IlV0EfaQb4/s400/heritage+pic+1.jpg" /></div><div>and<em><span style="font-size:78%;">...</span></em></div><div><em><span style="font-size:78%;">(I don't think this one was colored with crayons, but we let them enter anyway, just cuz we like them!)</span></em></div><div></div><div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 311px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5562076026659026658" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaK_2IK09YNy1dtC5NBo5lljQVFla_OpzP0H7158RTwcYZzX2-QS1YnGd38y3eYzb6M1abab4CDgk7HkTg5fXHK-WJ0-NwIm3-MHx-0uNj78YgkSpLKh1nZqgPf0t8zg23PixBGaRgasc/s400/Heriatge+pic+4.bmp" /></div><div></div><div><strong><span style="font-size:180%;">but</span></strong>, there could only be one winner.</div><div></div><div>The winner is...</div><div><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 306px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5562076043718882866" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO6gXegdVrp4pM6ji2xVqezZIWGm7TtbdUNHHycec1HRjtngj5TsLOJAQNm1BKtJ4l-0UAhKIOVqKfAo0qRklq3-0QNqsOk7MOhY3zBGj6Ni2oag45LQTxIGgza0cln1NvQQlEA917Tb4/s400/Heritage+pic+3.jpg" /> Brett Grimes from <a href="http://thirddegreeadv.com/">Third Degree</a>! Great job Brett. I'm so <strong><span style="font-size:130%;color:#3333ff;">blue </span></strong>I wanna hug you right now!</div><div></div><div>We also had folks fill out a quick survey online to win another $100 VISA check card, and the lucky winner was Jill Brown with <a href="http://tierramediagroup.com/">Tierra Media Group</a>! <em>Congrats Jill!<br /></em><div></div><div>Thanks to all who participated! <em><span style="font-size:78%;"></span></em></div></div></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com1tag:blogger.com,1999:blog-4216650632043051045.post-79429674012915237812011-01-06T13:34:00.005-06:002011-01-06T13:48:22.864-06:00Santa voted, did you?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTveZwgWyAnWPn8N8BP7HSaiaoxjmWObp7CJb_pJG8v5PsVKhMnFADZ2XaIKg7kJe7Qk4ErLPC6JTje5BFWGyBgA5TCVSUWVBX1lUnc7Wqaye3gX7VywKPmoWmSpzZHKQrcV1jiBM4OFs/s1600/santa+texting.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 380px; DISPLAY: block; HEIGHT: 265px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5559158773784218626" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTveZwgWyAnWPn8N8BP7HSaiaoxjmWObp7CJb_pJG8v5PsVKhMnFADZ2XaIKg7kJe7Qk4ErLPC6JTje5BFWGyBgA5TCVSUWVBX1lUnc7Wqaye3gX7VywKPmoWmSpzZHKQrcV1jiBM4OFs/s400/santa+texting.jpg" /></a>Once Santa heard how cool our Christmas card campaign was he jumped on board and <span id="SPELLING_ERROR_0" class="blsp-spelling-error">texted</span> in his vote as well! <br /><br /><strong><span style="font-size:180%;">The results are in...</span></strong><br /><br />(drum roll please......)<br /><br /><em><span style="color:#ff0000;">The Ronald McDonald House received <span style="font-size:130%;color:#009900;">23%</span> of the votes</span></em><br /><em><span style="color:#ff0000;">Regional Food Bank of OK received <span style="font-size:130%;color:#009900;">36%</span> of the votes</span></em><br /><em><span style="color:#ff0000;">Infant Crisis Services received <span style="font-size:130%;color:#009900;">41%</span> of the votes</span></em><br /><br />Each of these fine organizations will receive a portion of our donation based on the percentage of votes they received! <em> <span style="font-size:85%;">(We will be hand delivering checks next week...I'm sure there will be a blog post and pictures in the near future.)</span></em><br /><br />Thank you to everyone who voted...as you can see, your vote counts!Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-87661631079445166552010-12-22T08:31:00.004-06:002010-12-22T08:55:51.483-06:00Merry Texting...For our Christmas gift this year, we wanted to make a cash donation to a charity that’s making a difference in Oklahoma. When we sat down to make out our list we narrowed it down to three charities that just rock! <a href="http://www.infantcrisis.org/Errors/404.aspx"><span style="color:#009900;">Infant Crisis Services</span></a>, <a href="http://www.regionalfoodbank.org/"><span style="color:#009900;">The Regional Food Bank of Oklahoma</span></a>, and <a href="http://www.rmhokc.com/"><span style="color:#009900;">The <span id="SPELLING_ERROR_0" class="blsp-spelling-error">OKC</span> Ronald McDonald House</span></a>. At this point, we <span id="SPELLING_ERROR_1" class="blsp-spelling-error">couldn</span>’t pick WHO would receive the gift…so we decided to let our customers vote! (<em>That's where you come in.)<br /></em><br />The organization with the most votes will get the largest part of the donation! So get out your phones and text away…<br /><br />To vote for Infant Crisis Services Text <span id="SPELLING_ERROR_2" class="blsp-spelling-error">ICS</span> to 67664<br />To vote for Regional Food Bank text <span id="SPELLING_ERROR_3" class="blsp-spelling-error">RFB</span> to 67664<br />To vote for Ronald McDonald House text <span id="SPELLING_ERROR_4" class="blsp-spelling-error">RMH</span> to 67664<br /><br /><span style="color:#ff0000;"><strong>Voting ends <span style="color:#009900;">December 30<span id="SPELLING_ERROR_5" class="blsp-spelling-error">th</span></span> ~ text your vote now! </strong></span><span style="font-size:85%;color:#333333;"><em>Anyone can vote, but only one vote per person please!</em></span><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5553514532124399874" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSw4-4M7mHAD4NFg8aR5uEzZnzBsCKxeRp0A0dhYEV9p5nzBY0a2qS5gC5Yjt2H7ZGnqv5Bpc3zYPPT0aTP6bja5yZ1Zv1Nc5xUFuqvyv3gDS8-PNdEUq9e_TMlxauBJgsoS8kKhr6uhw/s400/Santa4.jpg" /><br />Our Christmas card was accompanied by an adorable Santa. Santa was digitally printed and then die cut, you just slide the two Santa’s together and he stands right up!<br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5553514528642238594" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqEVaH76cGZaAPY75-d1hXpMHNo3DB9qfoZVhbZidp9YBDDN-SgS7XngefqbMaBrRigErfAqNDFoAYDshdO9CuQR3Gbcrpc-6Z2PsV1vJ2x_VK-lZ8R89A3beOuos_ODCwStn04fJyE0/s400/Santa2.jpg" /><br /><br /><em>(I have about 70 in my office…they’re just so cute, I might leave them out ‘til June!)<br /></em><br /><br />Merry Christmas from all of us at Heritage!<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 285px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5553514526000868578" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMvswv9MWOjW9jvQUofdJIEsMyF-wpxvrs-lMI0FqBi1n0s3RsYGBgY6jjAI6e6PJGzlui9tedkcdIsZUEYPWBEz9LlwA7UG5_O84JX9HxgcOf-KvWYPIQ1TY7ov-8TV4ItYcCuzVbgcY/s400/Santa1.jpg" />Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-38551684661309265182010-12-16T09:44:00.007-06:002010-12-16T09:59:05.297-06:00You're doing fine Oklahoma...<div><div><div><div><div><div></div><div><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;">As you know, the State of Oklahoma is changing! It’s wonderful to see all the changes to the landscape as well as streets, highways, buildings, historic areas…everything! But, did you also know it’s changing virtually too?</span></p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="color:#666666;"><span style="font-family:'Cambria','serif';">We recently started managing the Oklahoma Department of Tourisms website </span><span style="font-family:'Futura XBlk BT','sans-serif';color:#ff0000;"><a href="https://aok.ok.gov/b2c/category.aspx?mainCat=23">Okie Boutique</a></span><span style="font-family:'Cambria','serif';">! <i>Super cute name.</i></span></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><a href="https://aok.ok.gov/b2c/category.aspx?mainCat=2"><span style="color:#000066;">(Click here to see just how cute it is!)<o:p></o:p></span></a></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;"><o:p></o:p></span></p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><span style="color:#666666;">It’s a site for anyone who loves the State of Oklahoma, and how can you not love a state that has wind that comes sweeping through the plains?<o:p></o:p></span></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;"><o:p></o:p></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;">There’s tons of cool stuff on the site, but we’re a little partial to the gift boxes! I know you haven’t finished your holiday shopping?? </span></p><span style="color:#666666;"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 200px; DISPLAY: block; HEIGHT: 239px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5551309422265447938" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEMfU6hiiICTob16BFXot62RX1pKnn5ovg98NHVafemJyHvKMTaBordPFZGTHJW5j0O7CQsYZc497rBxhlYF79rJwWpRkXgFyKM3KExvxUlTbImJZ4bTR4dBqznwjmlir6PbpApzadzD0/s400/50+basket.jpg" /><br /></span><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"></span></p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><span style="color:#666666;">Well here’s your opportunity to customize a gift box with <strong><em>Made in Oklahoma</em></strong> foods and other Oklahoma-inspired gifts. The Oklahoma gift boxes are the perfect gift for teachers, clients, speakers, or anyone else on your list. Once you’ve selected the items you want in your gift basket we package it up all purdy (come on that’s Okie slang for pretty, you know that) and ship it out. So take a minute and go check it out…you know you want to!<o:p></o:p></span></span></p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;"><o:p></o:p></span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';color:#666666;">I just can’t end this post without saying… </span></p><br /><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><span style="color:#666666;">You're doin' fine, Oklahoma! Oklahoma O-K-L - A - H - O - M - A OKLAHOMA! Yeeow!<i> </i></span></span></p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><span style="color:#666666;"><i></i></span></span> </p><p style="MARGIN: 0in 0in 0pt" class="MsoNormal"><span style="font-family:'Cambria','serif';"><span style="color:#666666;"><span style="font-size:85%;"><i>(You’re going to be humming that all day now – hey, it’s better than Grandma got Run over by a Reindeer!)</i><o:p></o:p></span></span></span></p><p style="MARGIN: 0in 0in 12pt" class="MsoNormal"><span style="color:#666666;"></span> </p></div></div></div></div></div></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-85588057739828248212010-12-02T06:00:00.000-06:002010-12-02T06:00:14.118-06:00Fight Like a Girl!<div>You already know we love those folks over at <a href="http://integrisok.com/"><strong><span id="SPELLING_ERROR_0" class="blsp-spelling-error">INTEGRIS</span>!</strong></a> We’<span id="SPELLING_ERROR_1" class="blsp-spelling-error">ve</span> been managing their company store for a while now but recently we were contacted about a new program for them. <a href="http://integrisok.com/?id=1447&sid=4"><span id="SPELLING_ERROR_2" class="blsp-spelling-error">INTEGRIS</span> Women's Health Services</a> wanted to raise breast cancer awareness. They were on a bit of a time crunch, and wanted t-shirts printed to offer to their employees. We got the ball <span id="SPELLING_ERROR_3" class="blsp-spelling-error">rollin</span>’ and produced these adorable pink shirts…<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 364px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5545804618145711954" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifXt4ABpIWZvX1rCE4x0idVoYIIZCohU93rI8E4nn4eMwu2N6JPZ5rnnsdByQVxqRnK9jSQpf3AKBbuT_9XohFqN6_ojDsJATo-VJd28Dui3yyakhLTjXOdWIrelQ9exbOUMK3TstGtRk/s400/integris+fight+like+a+girl.jpg" /><br /><br />with the title “Fight Like a Girl”. The shirts were going to be available for 10 days online and no one realized how popular they were going to be! Well 10 days, and 2700 shirts later, we thought “<em><span id="SPELLING_ERROR_4" class="blsp-spelling-error">hmmmmm</span>, I guess they liked ‘em!”</em> We did a reorder and in one week another 1200 were sold! Even the guys were ordering them for their wives, it was a successful campaign to say the least!<br /><br />Heritage is making a donation to the Susan G. <span id="SPELLING_ERROR_5" class="blsp-spelling-error">Komen</span> foundation on behalf of all <span id="SPELLING_ERROR_6" class="blsp-spelling-error">INTEGRIS</span> Health Employees.<br /><br /><strong><span style="font-size:180%;color:#ff99ff;">Great job <span id="SPELLING_ERROR_7" class="blsp-spelling-error">INTEGRIS</span> – Go pink! </span></strong></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0tag:blogger.com,1999:blog-4216650632043051045.post-10710930032238567912010-09-15T11:50:00.011-05:002010-09-15T14:35:16.799-05:00Apple a DayRecently we decided to try a little direct mail campaign for Heritage! <em> <span style="font-size:85%;">(We wanted to try out some new solutions and track the response rate of the direct mail as well.)</span></em><span style="font-size:85%;"> </span>At Heritage we have to be able to show our customers, first hand, what's working and what's not when it comes to direct mail. <em><span style="font-size:85%;">(Studies online show that most campaigns that involve variable data text & imaging can receive more than 19% response rate, as opposed to those using no variable data at only 1% response rate. We had to prove it!)</span></em><br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184074456015154" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp0U5i_caGsBh-DbU1DOp-GaKzohInzjyWyAu0WxXh0NLTtjffKXiz34a-HtP6J6QXIZSlpoJdriAqQU4xCGhjuIGIcmtp5oomxDB2xf6VT6ZyRmhVdv_KssK3ND3-_ppv8JVRCE7o6ZY/s400/sept+2010+248.jpg" /><br />Our <strong><span style="font-size:130%;color:#33cc00;">"Sweet Smell of Success"</span></strong> campaign launched a few weeks ago. The piece was designed using variable data text, and looked like an iPad. Once opened, the recipient was asked to "scratch the apple" if they smelled the apple scent they were sent to a website to enter our contest for a iPad give-a-way! Let the scratching begin....<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184083355995538" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK0iQ4HZuXfyB3O8vobwsTU63kUdfw7ZcR2v_dv90MzJMWWr6DZKZYycF6t6x0Rbwzo88lpGTvQfg7c1v0ZjcdHs1Ncu1a3omJj0eQJOliI-4e1upbY9-gZW4Us59GQKnHzKGVkReCjsA/s400/sept+2010+251.jpg" /><br />Obviously, we used a green apple scent on the apple, and it smelled great!!! <em><span style="font-size:85%;">(Made me want some green apple Jolly Ranchers each time I smelled it!)</span></em> We sent out 489 pieces, and got an overwhelming response rate of 22%! Woo-hoo!<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184069694449266" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizRQ7KmQJPAeyTiWYKEJ9gGCMi-Q8T49nyUjDasBh9XKfstmMBmmFuU4jbFk3NZguTGZ4AOHkN60exVGHb6ivqmu5Dm_tUPRVn9Uj9m8uZGhTHm3CQOEZRCR7CV5QTkzrAsnYiSun9ZOQ/s400/sept+2010+257.jpg" /><br />We collected our responses and did a good-ol'-fashioned drawing. This is Tim, he's one of our expert variable data gurus....so we thought he'd be perfect to draw out our winning name. All the names went in....<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 300px; DISPLAY: block; HEIGHT: 400px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184086575148162" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGcfyVUkDcc4K6C6V8J5KEQL2xLAcI9jkqSpXuGc2ikoF4EzRT6E2Hx8e3DBaeN96iPme-v5u6rYneq6nH0FRygLfb7j1ocTRFogopTtvW0_zEVRPrVwcjbO8NFlIrJ-2bNDWEQCs0v-c/s400/sept+2010+260.jpg" /><br />and our lucky winner was....<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184064767015186" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXen9TFnHVB3T3z82uD8SqTaNYzVAq95MjfTuk3AgrQgO3UfDGv28a_rw0JJaNmGFM10fwC1xLcCunizO5AsgZCodON1IxSZPiPY-62oYh6-Rwk1L8IrHaZ-FC9KcvXRF5gWEd9fdT0tA/s400/sept+2010+261.jpg" /><br />Marla Stebens from <a href="http://www.ptci.com/Main.php?do=Index"><span style="color:#cc0000;">Pioneer Telephone</span></a> in Kingfisher, Oklahoma!<img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184719640779554" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIdb1Gh1KIkB9C42ih2yZSLqAXAmmz_KsAMulvMYV6HwsrzrkN4rhIzoCr9lihULDAZOhq_SqxAHoEmq3X5j-TBbNYFl6-tsy-mqq8o5KgWIvOqTSU0A5-if0K0GF_glKq7HLvEt45-wU/s400/apple+scent+2010+009.jpg" /><br /><br />She was so fun and so excited she won! (We were excited too!)<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184736272263506" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0mrGvMyBXonHGlFEx1SyPTZid-2jnnGMI_bYKY9T1OaLV65RY73c4jD3HH1B2g4BlWboauudEB4majPzYY9vpZ67ipL4yCZYVOkpOZSi-04bMLZ1Zg8ru-dDIOrnzsA26NY3cZ98ZJUw/s400/apple+scent+2010+014.jpg" /><br />We took her some yummy apple treats from Panera Bread!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQPYJnY6nhl6cVF07KTOvqv1Vlq-xuVRCB2xK36r3kl7hmXmUxIH1zJ0PentFq7P6kq6FHAlWC_zsdMEam1zxSESic_e8AAZ2lApi8Tg5hobBELbPnEvwKAax4VrQHnZJGM6POGM-tfk/s1600/apple+scent+2010+012.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184746782312226" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTQPYJnY6nhl6cVF07KTOvqv1Vlq-xuVRCB2xK36r3kl7hmXmUxIH1zJ0PentFq7P6kq6FHAlWC_zsdMEam1zxSESic_e8AAZ2lApi8Tg5hobBELbPnEvwKAax4VrQHnZJGM6POGM-tfk/s400/apple+scent+2010+012.jpg" /></a><br />Oh....and we took her a 3G iPad! <em>(I tried to give her the empty box, but she didn't fall for it!)</em><br /><div><div><div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhexDuHka-6p7EENiEFSTbZPZKDyO_NMG-h4HnYYkcAknro7FxtORNoCpZpHvb7isWm276xP7qwiRVndxNgLi0KBbkLVojn0NUiHyCZtPlP8m17Ak7kfCV3yMm-OyHx4mBVxwxMhbIl3rc/s1600/apple+scent+2010+008.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5517184716002575490" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhexDuHka-6p7EENiEFSTbZPZKDyO_NMG-h4HnYYkcAknro7FxtORNoCpZpHvb7isWm276xP7qwiRVndxNgLi0KBbkLVojn0NUiHyCZtPlP8m17Ak7kfCV3yMm-OyHx4mBVxwxMhbIl3rc/s400/apple+scent+2010+008.jpg" /></a>Adding personalized creative elements to your direct mail campaigns, such as variable data text & images, scented inks, and scratch-off foils WILL:</div><ul><li>Create immediate emotional engagement with the recipient</li><li>Improve Response Rates & ROI</li><li>Increase campaign recall and brand awareness </li></ul><div><div><div>SO....are you ready to make your competition <span style="font-size:180%;color:#33cc00;"><strong>green</strong></span> with envy? <span style="color:#cc0000;"><strong>We can help!</strong></span></div></div></div></div></div></div>Heritagehttp://www.blogger.com/profile/02713785771935934449noreply@blogger.com0