Thursday, April 7, 2011

Action Report

We printed a book for our fab friends over at Funnel Design Group! They designed the book for the PHF Research Park – we’ll stop here for a minute because I know you’re asking yourself, “what does PHF Research Park do?” Well let me use their words and tell you, (I’m sure they’d say it better anyway)… The Presbyterian Health Foundation Research Park is a 27-acre, seven-building, 700,000 square-foot complex that supports biomedical technology.

The Research Park is located in close proximity to the Oklahoma Health Center. At the Research Park, Presbyterian Health Foundation's mission is to provide biotech companies with Class A wet laboratory space and office space, currently there are 36 science based companies housed at the complex. As you can see they do a lot! They created this "Action Report" to raise awareness and promote the important and life-saving science happening in Oklahoma! The reports were distributed to the investors, lawmakers, and the scientific business sector. Funnel's objective was to create a comprehensive overview of the vast scientific research going on at PHF Research Park.

The custom microscopic imagery forming “words” was designed to give the reader the “Aha” moment that a scientist might encounter when solving a scientific puzzle. As far as design goes, some of our favorite parts of the book are the French Poptone Tangy Orange flysheets & matching orange envelope, the rounded corners of the book & the label that wraps around the cover similar to that on a prescription bottle. Pretty cool!

Matt Goad , Creative Director at Funnel had these words to say, “This project was commissioned by the President of the Presbyterian Health Foundation Michael D. Anderson, PhD in 2010, being his final year as acting President before retiring. Dr. Anderson is a big proponent of Scientific Research and Creativity in Oklahoma, and without him this book would never have been possible. We are truly indebted to him!”

Matt also bragged on us too (and since it’s our blog we feel it’s only appropriate to share it) “Heritage and our account manager made this very large and complex project very painless and actually fun!” Now that’s what we like to hear!

Thank you PHF for promoting scientific research and innovation in this great state. Also, thanks to Funnel Design for sparking creativity, thinking outside the box, and allowing us to be a part of that creativity. We enjoyed seeing it come alive on paper!

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