Thursday, April 14, 2011

Target Practice

We schmooze twice a year at the OKC Chamber of Commerce event SchmoozaPalooza! (I can now spell it without having to look it up.) It’s a fun event and we always have a great time. This time around Groupon sponsored a vendor lounge and we were treated to free appetizers and drinks – that was nice, REALLY nice! (Thanks Groupon!) We always go to Schmooza with a new theme, something fun and different. This year it was…

Nerf Dart Tag – Fury Fire! (Have I told you lately that I love my job?) It was so fun.

But we weren’t just playing tag- there was a method to our madness. We were talking about hitting your target with One-to-One Marketing. We printed a nifty handout that talked all about One-to-One Marketing (which is a communication of individualized, relevant messages to a large number of recipients.) One of the key points was Proper Targeting + Proper Personalization = Better Response! At Heritage we can help set your company apart and get your message noticed with the use of…

Variable Data PrintingUsing customer test and images to speak directly and personally to each of your customers instead of sending everyone the same message/offer.

Cross Media Marketing Using more than one medium to connect with your audience.

The channels we have available to integrate your company’s marketing efforts are: Direct mail, Email Marketing, Personalized URL’s/Landing Pages, Text Messaging Campaigns, and Social Media. It was a hit! People obviously loved playing Dart Tag with their friends and we even had some customers come by and ask to shoot at us, so we played along and let them. (We think they enjoyed that part a little TOO much!)

We handed out these fun slinky note pads with targets on them (hmmm…I bet I know where you can get some of those if you like them! Hint hint.)

Overall the event was a huge success – I definitely think we hit the TARGET!

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