Tuesday, November 6, 2012

Hey, there’s a coffee cup in the mail box.

We do a lot of printing at Heritage, but you already knew that. We print all sorts of things that are plain-Jane, ordinary, different, fun, unique, wild, complicated, and amazing. The pieces we printed for Cubic, a Tulsa-based creative agency, and their customer Cox Business were unique, complicated, and amazing all rolled into one!

The goal of the project was to get new customers for Cox Business.

This is the approach Heritage & Cubic came up with:

#1. Send an introduction. Did you know that you can actually mail a handshake? Well, you can. A printed piece was created with a matching envelope – the card represented the Cox Business Sales person actually introducing themselves to the potential customer-to-be. The 3D mailer was an actual hand that came right out of the card when it was opened. (Remember…unique, complicated, amazing!) Talk about attention getting.

#2. If the “hi, how are ya” handshake didn’t get their attention, there was more to come. Two weeks after the handshake mailer went out, the second round was sent. For those folks that didn’t respond to the handshake, they received a coffee cup. Did you read that? They received a coffee cup. Not a plastic or glass coffee cup all wrapped up in a box – but an actual paper coffee cup that was shrink-wrapped and mailed. It took our account manager and the team several “tries” to make sure they got it right.

They had to make sure the coffee cup would mail correctly, and not crush when mailed. They tried spraying spray foam inside the cup, they tried filling it with paper, and bubble wrap – and after each sample they would mail it to themselves to test it. How did it look after mailing?? Did it stay looking like a cup, or did it look like a truck drove over it??

They finally found the perfect thing to hold the cup solid so it wouldn’t crush in the mail – it worked! Yay! (Oh, you wanted me to tell you what they used? Yeah, I can’t do that. It’s a secret recipe now.)

Inside the cup was a packet of coffee and another call to action – a request to meet with the Cox Business sales rep. If they would schedule a meeting with the sales rep, they would also receive a $25 Starbucks gift card. This entire project was printed digitally, and used variable data imaging (meaning each piece was personalized to the recipient with great detail.)

When you’re coming up with ideas to “get noticed” do things that GET NOTICED!

We can shrink-wrap and mail all sorts of things – and we’d love to brainstorm with you about different things you and your company could mail to get noticed!

Wednesday, October 24, 2012

Mix Masters

Recently we helped our friends over at Dr Pepper design a totally cool t-shirt for their client SONIC. These aren’t just your run-of-the-mill t-shirts. These are color changing shirts, that actually change color when they’re in the sun! Pretty cool, right? We thought so. The lemon & the lime on the front of the shirt look just like the rest of the shirt, until they are exposed to sunlight and they turn green and yellow. Awesomeness.

The designers that worked on this project did an amazing job on the creativity…I mean come’on, a boom box with lemon and lime speakers and the slogan “Mix Master” – it’s genius. Get it? It’s for SONIC…where you can order a cherry-orange-blueberry-coconut-diet-Dr Pepper-with-a-splash-of-lime. Definitely Mix Masters. (Makes me curious what the oddest combinations they’ve ever been asked are!??! Hmmmm.)

So the next time you need a t-shirt designed and the group says “we want something different” talk to Heritage about a color changing t-shirt! And...the next time you need an ice cold Dr Pepper run over to the nearest SONIC and create your own specialty!

Wednesday, October 17, 2012

VOTE for a Cure!

A while ago we blogged about the Breast Cancer Awareness shirts we did for INTEGRIS. Well those shirts have literally gone viral!!! (Not sure that’s the best analogy when talking about a hospital and I’m also not sure it’s 100% true!) WHAT IS TRUE is that INTEGRIS entered a video into the 2012 Pink Glove Dance contest sponsored by Medline, and they need our VOTES!

This all started in 2011 when a 30 year veteran INTEGRIS employee, Monica Rostykus, approached her employer about entering the Pink Glove Contest. She was diagnosed with stage 2 breast cancer on April 7, 2008 and was re-diagnosed four more times. Throughout her journey, she went through 14 surgeries and countless rounds of chemotherapy and radiation treatments. Despite her challenges, Monica made it her mission to raise breast cancer awareness. Through bake sales and other efforts, Monica became the #1 fundraiser at INTEGRIS, and the #2 individual fundraiser for all of Oklahoma City for Susan G. Komen. She also took part in the INTEGRIS YOU-&-I campaign, promoting her passion to fight cancer.

Monica approached the marketing department in 2011 to put together a Pink Glove video, but due to time constraints, INTEGRIS was unable to meet the deadline. The marketing department promised to put it on the calendar for 2012. Many hours were put into creating the video by numerous people from videographers to dance coordinators. Monica was at the heart of it all, appearing in the video in the OR at Baptist.

In August, just a few days after filming her part in the video, Monica began experiencing increased pain and shortness of breath. By September, Hospice had been called in to help manage her pain. When the pain could not be controlled at home, she was moved to the INTEGRIS Hospice House where she was constantly surrounded by both her personal family as well as her INTEGRIS family. During her stay, she watched the Pink Glove video and even did the dance motions while lying in her bed. On Sept. 27, Monica’s battle finally came to an end. Monica’s unyielding faith and indomitable spirit were an inspiration to everyone who knew her.

INTEGRIS kept their promise to Monica, and have dedicated this year’s video to her!!

Here’s what you can do to help….

Vote for their video! Voting has started and runs through Friday,November 2nd. To vote, visit pinkglovedance.com or go to integrisok.com and click on the Pink Glove Dance banner and search for the INTEGRIS video. Voting will be conducted using a contest application integrated with Facebook. Users must have a Facebook account and be logged into that account in order to vote.

The top three videos receiving the most votes will have $10,000, $5,000 and $2,000 donated to a charity of their choice. INTEGRIS has selected Susan G. Komen for the Cure, Central and Western Oklahoma Affiliate as the recipient if they are in the top three. (Last year’s winner had 65,000 votes! So start voting people!!)


When you vote, watch the INTEGRIS video! It’s very well done, they did an awesome job. You’ll be glad you did. See how many times you can find the shirt we helped them with! : )

• Each year, approximately 200,000 women and 1,700 men are diagnosed with breast cancer
• More than 40,000 women and 450 men die from the disease annually
• After skin cancer, breast cancer is the most common type of cancer among women in the U.S.
• Approximately 1 in 8 women will have invasive breast cancer some time during her life
• The likelihood of dying from breast cancer is about 1 in 35
• Nearly 90% of women diagnosed with breast cancer will survive the disease at least 5 years
• There are about 2.5 million breast cancer survivors
• Starting at age 40, women should undergo annual mammogram screenings
• To schedule a mammogram at an INTEGRIS facility, call 855-MY-MAMMO (855-696-2666).

Thank you for supporting this amazing company for an amazing cause! GO VOTE!!!

Wednesday, October 10, 2012

Unique Gifts...Unique Websites

At Heritage we get the privilege to work with some amazing companies & organizations.  Over the past year we’ve maintained the Majirani Market website for World Neighbors.  (Yes, you probably have heard a lot about World Neighbors over the past few weeks on the news due to their yearly fundraising gala “A Journey Around the World” and WorldFest.) 

The Majirani Market, is a fair trade store featuring unique gifts, home d├ęcor and international food and coffee. Majirani means “neighbor” in Swahili.  (Love the creativity of their website name!)

I know you’ll want to click on the Majirani Market website to see all the amazing items – so go ahead, you can.  The items sold on the site are one of a kind, but what makes the items awesome is knowing where the items come from, and knowing your purchase is supporting something greater.   World Neighbors focuses on training and educating communities to find lasting solutions to the challenges they face – hunger, poverty and disease – rather than giving them food, money or constructing buildings.  World Neighbors invests in local leadership and organizations that continue and expand program activities after they end their support. The average time World Neighbors stays in a community is eight to 10 years. The goal is to achieve long-lasting improvements in people’s lives and the community, not quick fixes that depend on outside assistance.

Currently, around 500,000 people benefit from World Neighbors program work in 11 countries in Asia, Africa, Latin America and the Caribbean.
Each website we create at Heritage is unique and offers different functions and capabilities that fit the customers' needs! Speaking of unique....next time you’re looking for a unique gift idea check out the Majirani Market and see what they have to offer.

Tuesday, July 31, 2012

Love is in the Air

As part of our partnership with Integris, we have the amazing opportunity to work on special projects for them throughout the year.   For the third year in a row we’ve had the pleasure of working with the employees at Integris Comprehensive Breast Care Center to help design, promote and sell shirts for breast cancer awareness.  A donation from each shirt sold is made to the Susan G. Komen Foundation. 

Each year the program has gained popularity, and this year was tremendous!  The shirts were pre-sold to Integris employees via the iWear website that Heritage manages on behalf of the hospital.  Sales increased by over 40% this year and nearly 2,500 shirts were sold which proves they sure do LOVE these shirts (and LOVE helping a good cause!)!

Heritage worked alongside the Breast Care Center staff and set up an employee distribution area at their two larger locations.  Several hundred additional shirts were sold during the two distributions.  We would have taken pictures of the crowds of people lining up to buy the extra shirts but we were too busy!  Additional shirts will be sold at the Integris Breast Care Centers and will be available to the public.  To say the shirts were a hit, would be an understatement!  They love, love, love these shirts - and we love, love, love Integris!

Tuesday, June 12, 2012

Thunder Up!

Can you tell we were a bit excited for the "big games" starting tonight??  

Oklahoma is a rally state, we rally around our fellow Oklahomans in good times, and in bad times and that's why the Thunder is such a great team for OKLAHOMA!  They support each other, they always talk of teamwork, and they rally and fight for the win!  What an awesome time for them and our city. 

Greg and Julie added orange to their wardrobes this morning!  Julie has a great idea with the orange glasses....why didn't Westbrook pick orange ones too?

Greg turned a Pantone swatch into a "Thunder badge of honor" or something like that. It works!! Now his beard...that's another story.  I do fear it, and I fear the thought of him ever wearing it again.  ; )  Just kidding, Greg - way to show your team spirit!
 Heritage - proud fans of Oklahoma and the Thunder!  GO THUNDER!

Thursday, April 19, 2012

2012 Heritage Golf Tournament

Aaron Sparks has been a loyal Heritage employee for 8 years, his positive attitude and smile light up a room. Aaron brings that joy to work even through hard times – his wife, of 18 years, Terry was diagnosed with Lupus in 2003 and her condition has continued to worsen over the years. Terry has other diseases including Pulmonary Arterial Hypertension, Congestive Heart Failure, as well as Fibromyalgia and Neuropathy. Their medical expenses continue to rise, as many of her medications aren’t covered under insurance, and some treatments are considered experimental so the medications can run up to $3000 per month.

At Heritage, Aaron & Terry are part of our “Heritage family” and we knew this year, our golf tournament needed to benefit them. Proceeds from our 2012 tournament will help cover monthly medications and other medical expenses for the Sparks family.

Here are the tournament details:

Friday, May 18th – Crimson Creek Golf Course, El Reno
Shotgun Start 11:00 AM

$60 Per Player Includes BBQ Cook-Out Awards Dinner Following Tournament
Mulligan’s can be purchased for $5 each, limit 4 per player.

$100 "PAR" – Hole Sponsor Includes: Company Name & Logo Prominently Displayed on Signage at a Hole

$500 "BIRDIE" - Company Sponsor Includes: One Foursome, Awards BBQ Dinner Cook-Out following

If you'd like to play, donate, or get more information please call KJ at 422.2655!

Thursday, April 12, 2012

We Roll On...

Mid 2011, we decided that we should look at a new brand message for Heritage. People knew us as Heritage Press and even though that was what our “heritage” was built on our solutions & capabilities had outgrown the name. Plus, us saying “we’re more than just a printer” was getting old. So we began the process, which started with finding someone to hold our hand – and help lead the way.

We picked these girls, and they are amazing. Really amazing.

They interviewed management. They interviewed employees. They interviewed the sales team. They interviewed management again. It was a lot of details and digging – but they helped make it fun all along the way!

So fast-forward to February 29, 2012 – Roll out day! Even though we wanted our message to be clear to our clients and clients-to-be, we needed our message to be clear inside the walls of Heritage! We believed it – we needed our employees to believe it!

Our launch included a breakfast for our employees where management talked about our 38 year history and the reasons why (as a company) we decided to move ahead in this very well defined direction. Then the gals at Braid Creative talked about the vision behind our new message.

It was a great day. It sparked interest, excitement, and we were ready as a team to go out and conquer the world as an Integrated Resource! (That might be a little strong, but we were excited.)

So here we are – Heritage, The Integrated Resource. We are the integrated resource for companies who are looking to promote strategically, print resourcefully and distribute smoothly.

So now go to our website, right here – and watch our video! Then enter our contest to win a Kindle Fire. (See it WAS worth your time reading this!)