Tuesday, November 6, 2012
Hey, there’s a coffee cup in the mail box.
They had to make sure the coffee cup would mail correctly, and not crush when mailed. They tried spraying spray foam inside the cup, they tried filling it with paper, and bubble wrap – and after each sample they would mail it to themselves to test it. How did it look after mailing?? Did it stay looking like a cup, or did it look like a truck drove over it??
They finally found the perfect thing to hold the cup solid so it wouldn’t crush in the mail – it worked! Yay! (Oh, you wanted me to tell you what they used? Yeah, I can’t do that. It’s a secret recipe now.)
Inside the cup was a packet of coffee and another call to action – a request to meet with the Cox Business sales rep. If they would schedule a meeting with the sales rep, they would also receive a $25 Starbucks gift card. This entire project was printed digitally, and used variable data imaging (meaning each piece was personalized to the recipient with great detail.)