Wednesday, November 25, 2009

We're thankful...

Wishing you a Happy Thanksgiving!
~Your Friends at Heritage

We really do have so much to be thankful for. So much, in fact, that we've compiled a list (I know you're shocked.)
At Heritage...

We're thankful for soldiers protecting our freedom.
We're thankful for our families.
We're thankful for the smell of aqueous in the morning.
We're thankful for recycling.
We're thankful for all of our wonderful customers who have become friends.
We're thankful for people who love chotskies, toys, prizes and gifts with their logo on them!
We're thankful for trade shows in Vegas. Anytime you can work and be in Vegas is a good day!
We're thankful for healthy children.
We're thankful that there's not a turkey shortage this year. Yum.
We're thankful that people still want to "touch" what they read.
We're thankful that we don't have to listen to oldies music everyday. Just Fridays. (Dave, please don't fire me...Rachael said it.)
We're thankful for halftone dots.
We're thankful for having turkey sandwiches nine meals in a row after Thanksgiving is over.
We're thankful for elastic waist bands, since we ate turkey sandwiches for nine meals in a row.
We're thankful that fighting construction on I-40 to work each day gives us an automatic excuse for being 10 minutes late to work!
We're thankful for PMS 388.
We're thankful for paper…we really love paper.
We're thankful for the fridge in the front conference room.
We're thankful for coffee.
We're thankful for pot-luck lunches this place can throw.
We're thankful for fun & dedicated co-workers.
We're thankful for large folding machines that can double as a tornado shelter (that's another blog post for another day).
We're thankful for the sound of the presses running on a daily basis.
We're thankful that we no longer have to say we have "strippers" that work at Heritage, but we do have call girls that work in our call center....wait, that doesn't sound right...I should stop typing now....really I should. Happy Thanksgiving.

Thursday, November 19, 2009

We want to hear from you!

Guess what?????

Give up? Okay, I'll tell you!

Heritage is building a new......

(Crowd roars with excitement.)

We knew that our current site was in need of updating! We were waiting until just the right time! (Not sure what right time means to you, but to us it means boss signs a check!!)

Here's a little sneak peek, it's just a snapshot of one corner...

Sorry, that's all I can show you. You'll have to wait a few weeks to see the rest....
So, what do we need from you???? Your feedback!!!
We want you to answer one (or all) of these questions...
"I like working with Heritage because...."
"What's your experience working with Heritage been like?"
"What does your relationship with Heritage mean to you?"

Answers can be one sentence, or a few paragraphs!! The customer feedback will be posted on our new website under the "Our Customers" tab. (Please respond by Friday the 27th!)
We've got operators standing by to take your calls! make it easier on them, why don't you just email your response to
We can't wait to hear from you.....

Thursday, November 12, 2009

Mirror, Mirror in the Mail

Recently the crazy-creative-collaborative-charismatic design team over at 3rd Degree created a cute & catchy direct mail piece using variable data! And if there's one thing we LOVE here at Heritage it's variable data!! The team was actually hired to launch a new brand for Cosmetic Surgery Affiliates. The direct mail piece was just one component, of a much larger effort to launch the new brand. A pale pink direct mailer with a die cut mirror was created. The reflection in the mirror was created using variable data, so the customer's name (reflected in the mirror) changed for each individual piece. It was a hit, and Cosmetic Surgery Affiliates received great feedback from their customers as well.
You know, Cosmetic Surgery Affiliates and Variable Data Print have a lot in common! They both make you look good, and get you noticed! (I'm going to bet that's the first, and possibly last time, someone will compare cosmetic surgery to variable data print capabilities.)

With Variable Data Printing, we customize every mail piece unique to the recipient. You can vary the text or even the photos used on each card. The result is personalized mail that really gets noticed. Since response rates are generally much higher with variable data printing, you can mail smaller quantities and still achieve better results.

So in conclusion I think all you need to remember is this:

If you need to get your BUTT in gear and do some variable data direct mail campaigns, you need to see us. If you need to save your companies BUTT and get a new brand, you need to see them. And, if you just want a brand new BUTT for yourself, then definitely see them.

There's no BUTTS about it, together we can all make you look good!

Thursday, November 5, 2009

Got Uniforms?

Remember a few weeks ago when I blogged about the Love’s Corporation and I talked about the uniform program we offer for their subsidiary companies, Gemini & Musket? Well if you don’t remember you should click here!

With around 400 employees combined, the Musket division handles fuel distribution and Gemini Motor Transport operates 190 trucks, servicing Love’s Travel Stops and other fueling stations across the United States. All that makes perfect sense now, right? Well…since that’s cleared up, now you’re wondering how Heritage provides solutions to them. (If you weren’t wondering that, just play along with me please.)

Musket & Gemini needed to come up with a way for their truck driving employees to order uniforms. You know things like….

fire retardant jump suits! (I wanted to have a video of our Director of Sales, Curtis Jones, wearing one of these suits. I thought we could have the sales team light him on fire so you could see how the suits really do work….wouldn’t you know that HR gets in the way of all my fun ideas!)

Let’s get back on track, Heritage created an online store for Musket & Gemini employees. A draw-down account feature was used to identify what each employee had to spend on uniforms. When the employee logs onto the website the amount they have to spend is clearly visible on the site. As items are purchased throughout the year, the dollar amount decreases automatically. Both companies have been pleased with the ease of the system and they like the fact that they can easily track what dollars are being spent. (Please note that there’s more than just uniforms on these sites! Managers have the ability to login to order promotional products, holiday gifts, service awards, mailings and much more!)

We do wear many hats here at Heritage. You knew we did print, and you knew we sold promotional products, but I’m guessing you had no idea we managed online uniform stores too! We need to work that into our title: Heritage...Your Print, Promotional, Fulfillment and Uniform Solutions Source! Like it??? What?? Geeze…I asked to light one person on fire and suddenly none of my ideas are good!